Video Marketing Campaign
In a previous post, I passed on a few strategies for preparing a successful video marketing campaign. This post will stress why video marketing can help your business as a branding tool so that others will recognize you as an expert in your niche. Videos are powerful tools that will help you increase conversions and realize more popularity than moving along as you are now. I plan to use videos abundantly in 2013 and I hope you do too.
Here are a few reasons why you should overcome your shyness and launch a video campaign for the New Year:
- Social media sites love videos. In fact, a video can quickly go viral if done correctly, and reach more people than you ever could with text. You can share videos on Facebook, tweet them to others and embed them in your websites and blogs so that as many people as possible will have the option of listening and viewing you rather than reading the words. It’s a great way to have others get to know you better.
- Increase the quantity and quality of your content with videos. As I said in my previous post on video marketing, “One picture is worth a thousand words.” In the case of a video, that multiplies tenfold.
People love videos, and if you prepare and do them correctly to establish you as an expert in your niche, they’ll be looking for other videos by you.
- Brands and builds a loyal customer following. Most extremely successful companies use video marketing to brand them and to create a customer base that depends on their informative videos to keep them updated about products and services they need or want. You don’t have to be a big company to take advantage of what video marketing can offer.
You likely know of videos you’ve watched and have become a fan of the brand simply because they offer informative and entertaining videos of something you’re interested in.
- Helps develop customer relationships. When you provide high-quality videos that aren’t sales pitches, but a true demonstration of reaching out to your customers – you’ll build customer relationships that can build your business to a fever pitch. Clients love that you care about them and want to help them with their own business or personal needs, and will reciprocate by going to you and your websites when they need products or services.
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Before launching your 2013 video marketing campaign, keep in mind that you should be consistent in your efforts. You should prepare the campaign by planning to launch several videos – rather than just one or two.
Creating a Series of Videos
When you create a series of videos that provide useful information to your viewers, it works much better to build a customer base than one that may fall flat if not followed up immediately with another.
Once you get the hang of creating a video series that will brand you, you’ll see why it’s more effective than creating one at a time on an inconsistent basis. Here are a few things to think about when planning your video series:
- What are you going to talk about? You’ll need informative material that will interest them and keep them tuned in. If you have material that will capture an audience, you won’t have to worry about what you’re wearing or how your hair looks.
- Target your audience. It’s important that you know your audience so that you can be sure your video isn’t above their heads or too elementary. Your viewing customers want new facts that haven’t been doled out over and over again.
- Think about what’s happening in your niche and address problems. When viewers discover that you’re talking about problems and concerns that they experience, they’ll want to see more videos and learn more from you. That strategy works wonders to brand yourself.
- Ask for feedback. This is a great way to get more “fodder” for future videos. Keep a list of subjects you want to talk about and address and find all the information you can about them.
After creating a series of videos, you can create a YouTube channel where your fans can visit to view every video that you create. YouTube even lets you customize your channel that will suit your niche.
Videos are a sophisticated way to connect with your audience and brand yourself as an expert in your niche, but don’t be aggressive about “selling” on the videos. You’re attempting to create “buzz” for the most part, and not just make sales when it comes to video marketing. The sales will result when your viewers see you as an expert.
I hope this post has whetted your appetite for video marketing. Let me know about your plans and strategies – would love to hear your thoughts.
Click here to see another cool post called Using Video Marketing Strategies to Rev Up Your Business Plan .