Seems we’re always worried about increasing our rankings and trying to find the most positive ways to drive traffic to our sites. We should constantly be researching and testing to find out what works best for our sites and the most productive methods to drive traffic – but what about losing traffic in this web traffic game?
You may have already suffered a sizable decrease in traffic that resulted in a decrease in sales. It’s a fear that we all face every day in this changing Internet scenario. Your site(s) may have been recently downgraded by Google because of a change in its algorithm system of ranking.
It sounds like a complicated system, but Google does offer guidelines to achieve high rankings for your site, and if we adhere to those guidelines, we’ll fare better than if we don’t. There are things we can do to protect our sites from being downgraded and also things we can do to increase traffic and make sales.
What Does Work to Drive Traffic to Your Site(s)
The most important thing on your mind when you start up a website and begin to try and make your living online is to make money. You also want to help people in the process, but making money online can help you become your own boss and take care of yours and your family’s needs and desires.
To achieve the goal of having a successful online business, you must have visitors to your websites. No visitors = no sales and no realized dream of having an online business.
Below are some strategies that can work to drive traffic to your site, in spite of Google ranking changes. Some of these, I’ve talked about before, but they bear repeating.
Social Networking – Sites such as FaceBook, Pinterest, LinkedIn, Twitter and Google+ are all hotbeds of activity. When you participate in these sites, you become known to other visitors and some will want to find out more about you and what you have to offer on your site.
Google Adwords (Pay-Per-Click) – Google Adwords isn’t for the faint of heart to learn. There are some twists and turns you’ll have to maneuver before you learn all there is to offer in this unique form of advertising. But, it can be steady income for you. The traffic is usually well targeted to your site, so more sales can be realized. I personally have not engaged in paid traffic of this type, and for the Internet marketing niche, I wouldn’t recommend it. Other niches, possibly.
Videos – After you get past your fears of putting yourself out there, videos can be an incredible money-making and traffic-driving tool for your site. If you’re too intimidated to talk on camera, there’s always screenshot video. Lots of information exists online about making videos for your site – including some great tips that I’ve written about in the past. Click here to read about Overcoming Your Fears of Video Marketing
Commenting on Blogs and Forums – Even if you don’t have your own blog set up and running, you can comment on high-profile blogs and forums. Add your website links in the signature you leave and it’s an easy way to drive traffic to your site. One word of advice – be sure to comment on subjects you know about and have something to offer in the way of advice and information. Spam blogging turns people off rather than make them want to visit your site.
There are other strategies out there that can help drive traffic to your site, but the above continue to be some of my favorites. You may discover others that could hit the mark for you.
What Doesn’t Work and May Cause Your Site to Lose Traffic
There are all sorts of red flags that can cause Google and other ranking search engines to rank your site on a lower scale or simply turn off people so that they leave within seconds after visiting your site. This can hurt your traffic and your list building capabilities so there is a delicate balance to find in this web traffic game. Some of the most prevalent red flags are:
Poor Content – I’ve written about this many times and it also bears repeating because it’s a mistake that many beginning Internet marketers fall in to. Poor content includes spun content – poorly written and obviously thrown together to have something in the space. Google guidelines hate spun content.
Another content type that won’t get you far is thin content which is mainly meant as a bulletin board for advertisements and not as an informational site for visitors. Duplicate content is also a big red flag. Never, ever rob content from another site.
Improper Links – Fraudulent or packed linking can ruin your reputation. Google’s new algorithm methods can now ferret out these improper links and you could find your site in trouble. Never pay for a link unless you want to advertise on a certain site. Then, be sure you make it known the link is a “no follow.”
Be sure your links are relevant to the content within the site. Don’t simply throw links into the content arbitrarily. Be sure it makes sense.
Over-Optimizing – A big mistake that many IMers make is over-optimization of content, links and keywords. When you over-optimize content, you’re using keyword stuffing to the point that it doesn’t make sense. Don’t use excessive keywords in your content.
Over-optimizing links is also a problem for search engines. Over use of links can downgrade your site significantly, so use them naturally and when appropriate. Over-optimization of metadata, such as titles that contain certain words too many times is also a problem for search engines and could downgrade your rankings.
None of these red flags will likely signal the end of your site or your dreams of becoming a successful Internet marketer, but it could cause you problems with search engines such as Google. It’s best to avoid them rather than take a chance.
What Steps You Can Take to Protect Your Site in the Web Traffic Game
There are new and innovative Search Engine Optimization plans such as Traffic Recon, Rank Recon (the upgrade) and Link Pipeline that can help you quash your worries about downgrades and new methods that search engines have for ranking sites.
It’s complicated and time-consuming to do everything yourself and to learn about methods to keep you safe from being targeted and downgraded. These methods can keep you safe and help drive tons of traffic to your site – which translates to more sales and more money in your pocket.
The old methods of SEO don’t work anymore – so, out with the old and in with the new. Look over the strategies you’re using for your online business and see if you’re ripe to be targeted for a downgrade.
Also, check out the SEO plans I’ve mentioned and see how they might be able to help you bring more free traffic to your sites and more income into your life. Please let me know what you think – as always.