Using Video Marketing Strategies to Rev Up Your Business Plan

If one picture is worth a thousand words – think of how much traction you’ll get out of a video!  Videos are used in Internet marketing to better personalize your relationship with the customer and can also set you up as an authority in your niche(s). Using video marketing strategies to rev up your business plan is a smart and savvy way to increase your success.

Video Marketing Strategies

One of my main business goals in 2013 is to increase my marketing video efforts and training webinars.  This is a proven method to gaining followers and building a reputation of helping others as well as building a rapport with other marketers.

Video Marketing StrategiesBoth seasoned and new Internet marketers sometimes have problems with making videos.  It’s not the technical aspect as much as it is putting yourself out there.  Behind a computer screen people can visualize you as looking like a model and exuding self-confidence.  But, in front of the video, you’ve had a bad hair day and know that everyone will see you as a nerd – insecure and bumbling.

How to Use Video Marketing Strategies

You need to know that making videos, for blogs and for video marketing and webinar training, does get better and easier.  If you’re shy and just can’t seem to get started, follow a few of these tips below to make videos a part of your online presence:

  • Prepare – If you’re not prepared with some valuable and stimulating content, your viewer will quickly lose interest.Video Marketing Strategies When you’re prepared, shyness is minimize and you’ll be more confident about your presentation.  Be sure you offer good content and begin talking about something you know about.

  • Brand Yourself/Business – Videos are a great way to brand yourself.  You can do that in a video by displaying your company’s logo on the screen – either at specific times during the video or as a permanent display.

  • Publish Regularly – After readers and viewers get a taste of what you and your business is all about from your video, they’ll want more.  So, for the best exposure, create and publish videos on a regular basis.

  • Use Videos for Social Sites – Videos don’t have to be restricted to a blog to your web site.  Social media sites such as Facebook are perfect opportunities to rev up your communicating skills.

  • Answer Questions – You may have noticed questions on your blog or in forums that need answering, and a video is a great way to do it.  Make a list of questions that you know are on the forefront of people’s minds and then answer them in brief but educational answers.

  • Don’t Try to be Perfect – You’re not trying out for the Academy Awards on your videos.  Be yourself and be natural, not stiff or formal.  Your viewers will get to know you as a real person who they can relate to.

There are so many ways to enhance your videos and make them popular.  But for the time being, just dive in and try it out.  It’s intimidating at first, but you’ll soon get the hang of it and introduce more “bells and whistles” that are now available to you.

One thing is for sure – your competition is out there using video space to enhance their own personal and business reputations.  Don’t wait until you have a “perfect” hair day or you lose 20 pounds.  Do it now!

Video Marketing StrategiesIf you’d rather not start out recording yourself, you can record your computer screen by using free software.  You could share a brief tutorial of how to do something.  Some free software options are Screenr and Screencast-O-Matic just to name a couple.

I’ve invested in Camtasia for all of my recording needs, and have been super pleased with this software.  You can get Camtasia for Mac or Camtasia for PC – both are excellent.  This has got to be my favorite piece of software on my computer!

If you want to check out all the videos I’ve done, most of them are here on My YouTube Channel, meetcarolamato.  And, be sure to let me know your video-making experiences and offer any helps and tips that you can to those starting out.

Click Here to see another cool post called Why You Should Launch a 2013 Video Marketing Campaign.

Take Care,

Personal Coach and Mentor
Click here to never miss a post - connect with Carol Amato
Top Stories

  • Ileane

    Hi Carol,

    Using YouTube videos has yielded remarkable growth for my brand. I embed the videos on my blog and I find that others are using them on their blogs too.
    I’ve used Screenr but Screencast-o-matic is my video recording tool of choice and they just keep making it better every month!

    Thanks for encouraging others to get into video marketing.

    • Carol Amato

      Hi Ileane!

      Ah, yes….It is beneficial, so glad you’ve gone down the video marketing path and are enjoying the fruits of your labor~!

      Glad the updates come free, that’s awesome. Have a great weekend. :-)

      Take Care,

  • Sam Alnawar

    Hi Carol,

    This is the one thing that I couldn’t do because
    of my accent.. since English isn’t my first language :(

    But I’m not going to give up.. I’ll outsource it!

    • Carol Amato

      Hi Sam!

      You can outsource or give it a go on your own. There are MANY marketers from the UK with thick accents….where are you from, Sam? If it is easy to undertand you, your accent makes you unique! :-)

      Thanks for stopping by to share your thoughts.

      – Carol

      • Sam Alnawar

        Yes why not try to give it a go on my own but you’ll have to watch it first before anyone else to get your honest feedback and I will take it from there 😉

        Thank you Carol.. I appreciate your support..

        • Carol Amato

          Hi Sam,

          Would be glad to give you a review! :) Let me know when you’re ready.

          Have a good evening.
          – Carol

          • Sam Alnawar

            Thank you Carol..

            I’m from Yemen.. In the middle east. Sorry I forgot to mention it earlier.

            • Carol Amato

              Hello Sam,

              Okay, great! Not sure of your accent, but will be good to see/hear your video. :-)

              What recording software do you use?

              – Carol

  • Constantin

    Yes is very good. I noticed on Twitter and act as soon as I need.
    Thank you Carol.

    • Carol Amato

      Thanks, Constntin! You’re welcome, and hope you have a great rest of the weekend. :)
      – Carol

  • Jamie

    Hi Carol,

    Effective & Useful tips about Video promotion strategy.I am looking for these tips and applied in my video marketing.

    Thanks and keep posting :)


    • Carol Amato

      Hello Jamie,

      Great, so glad to help. Thanks for stopping by to share your thoughts. :)

      – Carol

  • Renee Badra

    Hi Carol,
    Thanks so much for the Camtasia mention. We are honored to be named as your favorite piece of software! We are here to support you, so please let us know if you have any questions or comments:

    Warm regards,
    Renee Badra

    • Carol Amato

      Hello Renee!

      You’re welcome, it’s my pleasure! I make it a habit of sharing my favorite tools with my readers…

      Camtasia is awesome, and I couldn’t do business without it.

      Thanks for stopping by to share your thoughts. :)

      – Carol

  • Gabe Johansson

    Hey Carol,

    I tend to do talking head videos, but I also run 3 different channels for different reasons. I’ve been making videos since 2010 and have been able to get almost 100,000 views across all my channels.

    It’s tougher to grow a business channel than a comedy or fitness channel in my opinion but it’s definitely worth the effort! The real power in YouTube is building your own community, much like building a blog.


    • Carol Amato

      Hi Gabe!~

      Congrats! You’ve chosen to focus on video early on, which is awesome. So many marketers regret not starting out with this excellent stream!

      I only have one channel and am very pleased with my progress, but will be ramping it up in 2013! I appreciate you coming by to comments.
      Wishing you all the best. :-)

      – Carol

  • Clyde

    I am only 4 days late reading this. How did that happen? I try to read your posts as soon as I see the email.

    I have been making powerpoint slide show videos for our products for quite some time but have shyed away from making videos of myself. Being a preacher it is certainly not because I am shy so I have no decent excuse.

    Guess I will just have to join you in making video marketing a major concern for 2013.

    Please keep the great advice coming,

    • Carol Amato

      Hello Clyde,

      Guess it slipped through the cracks. :) I need to get more creative and do more powerpoint slide presentations… It’s all about going outside of our comfort zone for me….Going to really do it in 2013!

      Thanks for sharing your ideas. Have a good evening.

      – Carol

  • Steven Stuart

    Hello Carol, great post as always. I’ve been putting off making a video for too long and you just gave me the kick in the pants I needed to jump in. I’ve always felt that my Tennessee drawl would be a major hurdle in a talking video, but I realize that’s probably just an excuse. I’ve seen some really effective videos that were composed of just a PowerPoint slide show. I’m going over now to open a YouTube account. Thanks for all your great advice.

    • Carol Amato

      CONGRATULATIONS, Steven! Woo Hoo!! I want to know what the URL is to your YouTube Channel…I’ll be the first one to subscribe! :)

      Yeah, there are all sorts of accents out there, some thick, some not….Makes no difference….Certain people will connect with you, and some won’t…That’s awesome!

      Have a good evening.
      – Carol

  • Adrian Gonzales

    A very nice and interesting post. This was a good strategies. Thanks for sharing this Carol

    • Carol Amato

      You are welcome, glad to help! :)

      Have a great weekend.

      – Carol

  • Heather Stone

    Hi Carol,
    Really great post on using video. I especially enjoyed the link to your YouTube page where we can see some of your work. It’s always nice to meet someone who really does practice what they preach! Thanks for sharing with the BizSugar community.

    • Carol Amato

      Thanks, Heather – your kind words are much appreciated!

      Have a good evening.
      – Carol :)

  • Ti Roberts

    Video is a fantastic way to get more traffic and exposure. It’s especially easier now than ever with all the new developments in technology. You don’t even have to be heavy into video to make it work to your benefit. A little bit goes a long way.

    I mainly use video as a relationship building tool and it’s working rather well. I’m going to be moving into doing video tutorials soon and I expect that to go over even better with my audience.

    Screener is definitely an awesome software and I was excited when I discovered it. It’s what I’ve been using to record screen capture vids and will be what I use to record my tutorials.

    It’s been a while since I’ve dropped by your blog, Carol. I’m glad to see that your content is still as valuable as ever. Thanks for sharing your insights with us on this topic and I’ll be sure to share this with my social circle. :)


    • Carol Amato

      Hi Ti!

      Yes, building relationships with video is much easier than with text… I use Camtasia for screen capture video tutorials, love it!

      Thanks for your kind words, much appreciated!

      Thanks for stopping by to share your thoughts. :)
      – Carol

  • Faizan

    Great article. I completely agree with you, I think videos are the one of the best marketing tactics and the best way to explain the business or the offering. It doesn’t only increase the conversion rate but also prevents the customer from getting bored.

    • Carol Amato

      Thanks, Faizan – I appreciate that.

      Have a great day. :)

      – Carol