Using Quantcast to Understand Markets

Have You Been Using Quantcast to Understand Markets?

It’s important for Internet marketers to understand their audience.  By understanding their audience, they can create targeted marketing materials.  Thus, they can increase their following and their sales.

There are lots of different ways to analyze a market.  You can conduct market research, or hire someone to do a competitor analysis.  While both of these are great ways to discover your audience, they cost money.  If you want to use a free (and simple) way to analyze your market, use Quantcast.Using Quantcast to Understand Markets image

What is Quantcast?

Quantcast monitors statistics for website owners.  People can use Quantcast to review statistics on:

  • The number of men who view their site
  • The number of women who view their site
  • The age of site visitors
  • The ethnicity of site visitors
  • The number of kids visitors have
  • The amount of money site visitors make
  • How much education site visitors have
  • Traffic frequency
  • Business activity
  • Geographic location of site visitors
  • Page views
  • Data source

There are two ways to use this data.  First you can use the data to analyze your competitors’ websites in order to get a better understanding of your target market.  Second, you can get Quantified with Quantcast so you can see your own site statistics.

I’m going to show you how to do both.

Using Quantcast to Understand Markets images

Analyze Competitors’ Websites

The first thing you can do is use Quantcast to analyze your competitors’ sites.  This analysis will help you discover who your target market is.

It’s a good idea to do this when you first start out with your niche site.  That way, you can design your marketing materials around your target market.

For example, let’s say that you’re going to create a niche site for the Apple iPad 2.  You could go to Google and search for “iPad 2.”

Apple’s site is at the top of the search results.  Since they created the iPad 2, I know that a lot of their customers will visit their website.  Thus, I can check Apple’s statistics with Quantcast in order to get a better idea of the types of customers they serve.

When I go to Quantcast, I just need to put their website’s URL into the search box and click “Search.” 

When I do that, a list of different statistics will come up.  I can click on the “Demographics” button in order to get detailed results. 

Using Quantcast to Understand Markets graphicAfter I view the demographics, I know that the customer base is split almost evenly between men and women.  I also know that the majority of the customer base:

  • Is between the ages of 18-34
  • Has kids
  • Makes at least $60,000 per year

I can use this information to create powerful marketing materials that will speak directly to these people.

View Your Own Site Information

You can also use Quantcast to view your own website’s information.  First though, you need to get Quantified.

In order to get Quantified, you have to sign up for an account with Quantcast.  Then, you’ll need to put a snippet of code on your website.

If you want to get Quantified, go to  Once there, create an account.

Using Quantcast to Understand Markets picture

Then, Quantcast will send a confirmation email to your account.  Follow the steps in the email and then get Quantified.

Once your site is Quantified you’ll be able to go to Quantcast, type in the site address, and view statistics.  At that point, you’ll need to check the statistics to make sure you’re reaching the right audience.

For instance, if your competitors are reaching an equal amount of men and women, but you’re only reaching women, you’ll need to change your marketing methods in order to reach more men.  Basically, you’ll use the information from Quantcast in order to make chances so you can reach the right people.

Now that you know how the process works, take the time to do some competitor research and get Quantified with Quantcast.  This free tool will help you get your site on track so you can maximize your outreach with regards to helping folks and make more sales also. 

Let me know what you think of Quantcast.  Do you plan on using this tool to help you find your target audience?  Also, if you’ve already used Quantcast, tell me about your experiences with it.

Take Care,

Personal Coach and Mentor
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Top Stories

  • Brandy

    What a great tool. I am so glad you detail how to use it!

    • Carol Amato

      Yes, Brandy, it’s a wonderful resource of valuable info. Glad you found my post helpful. :)

  • Vincenzo

    Grazie Carol,bellissimo post.Non conoscevo Quantcast e ti ringrazio per avermelo segnalato,sono sicuro che mi tornerà utile.Colgo occasione per farti le mie sincere condoglianze.I Miei Migliori

    • Carol Amato

      You’re welcome, Vincenzo. I am glad that I could introduce you to Quantcast. Thanks for your kind words, they are much appreciated.

      – Carol Amato

  • keith fenton

    HI carol ido know what it is like to lose somone close to you i loset my wife of 45 years together also two brothers you dont get over it you will learn to cope with your loss in time ,as for your post it is good ido need help geting started iam hopless on the computer spent a lot of money trying to get on line
    keith fenton

    • Carol Amato

      Thanks, Keith….I think your advice is good.

      Did you watch my video training? I share my business model and what components are needed to start making money online. After you watch it, please send specific questions to my email address.

      Hope to help.

  • Ruth

    Carol, you just make things so easy to understand. I do appreciate you.

    • Carol Amato

      Hi Ruth,

      I’m glad you think so, and I appreciate you also!! :)
      – Carol

  • jerome mallory

    Sorry to hear of your loss, thanks for the info I have from timt to time people that give
    me information as yourself, have a question to ask Do you know what Morison is
    doing with mobile marketing? please look at this tell me what you think

    • Carol Amato

      Hello Jerome,

      I really don’t know anything about what Anthony is doing with mobile marketing. Check his blog to see if there is any mention of it as he would be covering info there, I would think. Thanks for stopping by. – Carol

  • Sharon

    There is nothing I can say right now to ease your pain. I know this because I lost my brother, too. He is with me everyday in my heart and memories. He will never go away because I loved him. Over time I finally began to smile instead of cry when a fun memory would dart across my mind of times we had together as children and adults. I hope those times come quickly for you.
    You are in my thoughts

    • Carol Amato

      Hi Sharon,

      Thank you so much for your kind words, they are much appreciated. Time does heal, and I have a lot of hope also – thanks for coming by to encourage me.
      Take care,

  • Eduardo Alvarez

    Hi Carol,
    I am very sorry to hear about your brother. I am sure that he had the same faith that you have in our Lord Jesus and that is an assurance that you will see him again.
    Bless you and your family during this time,
    Eduardo Alvarez

    • Carol Amato

      Thank you, Eduardo, I certainly appreciate your kind words. – Carol

  • mike

    Sorry to hear of you loss, I lost at a good friend this week too. Heaven is bless now to have them. thank you Lord we had to love. Lord bless you my friend. MIke

    • Carol Amato

      Thanks, Mike – that was very thoughtful of you to come by to say something uplifting. Yes, our hope is in the Lord.
      – Carol Amato

  • Leslie Goode

    I’ve missed you this past week or so and I was afraid something had happened. I’m so sorry for your loss. You and your family are in my thoughts and prayers.

    Thank you so much for all you do. I appreciate it.

    • Carol Amato

      Hi Leslie,

      I want to thank you for your prayers, we certainly appreciate them.
      Take care,

  • Sal F

    Bless you Carol. We missed your great info. Welcome back.

    • Carol Amato

      Thanks, Sal – I appreciate that!
      – Carol Amato

  • Kat

    Thank you, Carol. As always, I appreciate your advice. I’ll definitely use this information once I get started with online marketing business.

    • Carol Amato

      You’re welcome, Kat – glad to know you’ll use it. :)
      Thanks for stopping by. – Carol

  • Roslyn

    Dear Carol
    I’m sorry to hear of your sad loss. Death is an enemy which we weren’t meant to deal with. Your brother is sleeping now and not conscious of anything. (Eccl. 9:5, 10) So you can feel relieved at that. Now we, the living, have to make sure that we are found worthy of being judged righteous when the end comes. (John 6:40).

    Try to stay close to those who are helping you now. You will not get over this quickly. Time does help but you will never forget your brother and there will always be a part of you that grieves. And pray to our father Jehovah God (Ps 81.18) for help. He hears our prayers and will help you.

    Take care

    • Carol Amato

      Hello Roslyn,

      I certainly appreciate your words of encouragement – much appreciated. I believe my brother is with the Lord as he was a believer, and I will meet him again one day in Heaven. Faith and Hope are necessary for the healing process, for which I am very thankful. Thanks for caring enough to share your thoughts! I appreciate you. – Carol

  • Daniel

    Carol, I’m so sorry to hear about your brother. I lost my mother last year and I know how important it is to allow yourself the time to grieve. My thoughts are with you and your family. Thank you for all the information you’ve shared. I’ve been trying to work with Anthony’s system but your information is so user-friendly and accessible.Keep it coming. 2012 is going to be an awesome and profitable year!

    • Carol Amato

      Hi Daniel,

      Thank you so much for your kind words of encouragement. I appreciate it more than you know.
      Yes, faith and hope allow me to look forward!
      – Carol

  • Ron Morrison

    Hello Carol, I’m new to the program of affiliate marketing and wanted to know how to set up a blog and where to post it.. Also can i find somebody to write the content for me since i am lousy in that department.


    • Carol Amato

      Hi Ron,

      You can learn from free sources for sure. There is a lot of free POWERFUL info on my blog.

      Use the Search feature on the right side of my blog, to type in any term that you are wondering about. For example, type in “free WordPres blog” and hit Enter on your keyboard. You will see all the Posts on my blog about that topic…

      Also, YouTube and Google – they are excellent for tutorials.

      Just do a search for ” __ tutorial” in YouTube, and you will see a bunch of videos that teach about it. Whatever you are interested in learning about, you can search for a tutorial about it.

      Did you watch my video? I share my business model and tell what components are needed and why…. that is a great place to start actually.

      Hope to help.

  • Dennis Ward

    Hi Carol,

    I’m sorry to hear your brother passed away and know how sad you and your family are.I cried for two years after my Mom passed away. She was a great Mom and so many people liked her and loved her. I pray for you and your family in Sympathy and ask God to bless you with courage to bear the sorrow you feel.
    Thank you for sending this info on Quantcast to me and I look forward to using it.


    • Carol Amato

      Hello Dennis,
      Thanks so much for your thoughtful and kind words. I certainly appreciate the prayers.
      You’re welcome for the info . . . it is something that some folks were wanting to understand and needing to use.
      Thanks again,

  • tom

    I also lost a close brother 10/20/ 2011, I know they are in a better place now though… Sorry for your loss..Bill was one of the finest carpenters, should have been called joseph..Memorys will pull you through your time of grief.. On another subject, affiliate marketing what do you think of the new law imposed in this sector…. Still as of yet haven’t written anything on my blog page yet.. Still in shock over bill.. i guess..

    • Carol Amato

      Thanks, Tom, I really appreciate your thoughtful words of encouragement as that is a comfort.

      What law are you referring to specifically? SOPA (Stop Online Piracy Act)?
      Take Care,

      • tom

        yes it is sopa, have not put in enuff work so far in my plan, soon to change, signed up for a clickbankaccount about a month or so to facebook,, no luck in the money so far probably did something wrong,, Signed up for Cbsurge will not load on my computer having problems with it so i am going to a computer guy to help me along, Have had a bout with all the mentoring systems out there, going through the eric’s tips signed up for his classes, about three months ago… I guess the turtle will win the race in the end that’s me…slow on the start long on the finnish..Have hosting domain web page just stuck on my blog page can’t seem to post.. I am good at face to face with my system for saving money and putting people ahead of the pact, but in print just stuck in netural…My brother is having a great impact on my thoughts..I own another business, always successful in.. Stock market last weeeee slid down hill… Not asking for answers just venting today have yourself a blessed day… happiness to you and your family…

        • Carol Amato

          Hello Tom,

          You got that right….slow but steady, and those who FINISH the race win…. I am a slow learner myself, having to re-read things and have difficulty focusing on new things sometimes. However, I keep plugging away and write out all my goals and have a daily planner that keeps me on track.

          It really helps to do a “brain dump” where you write down all the things and ideas that are filling your mind, then you can organize your priorities and set up a schedule to actually take action to making the ideas a reality.
          Hope to help.
          – Carol

  • Tyler

    I am sorry you lost your brother Carol

    • Carol Amato

      Thank you, Tyler, your kindness is much appreciate.
      – Carol

  • Fred E. Thompson Jr.

    Hyunsou & I shall keep you and your family in our prayers, I recently lost two loved ones and the pain is hard to bear. If there is anything Hyunsou and I can do other than our prayers please let us know.


    • Carol Amato

      Hello Fred & Hyunsou,

      I really do appreciate your thoughtfulness and prayer…it means a lot.
      Take Care,

  • Clara Leake

    Carol, so very sorry to hear about your brother. My prayers are with you and your family. It’s been almost 10 years since my sister passed and I still sometimes miss her very much, but the grieving process takes time. He’s walking with God now.

    I did join the real guys coaching club. The material is fantastic and extremely informative. I’ll look into quantcast also. Thanks again for keeping me informed.

    • Carol Amato

      Thanks, Clara, I appreciate your kind words and encouragement. Sorry about your sister, yes, it does take time. Glad you like the Real Coaching Club, I love it. Make sure to sign up for the Live Call on Tuesday night if you can.
      Thanks for stopping by. – Carol

  • Bonnie

    My sincerest sympathies Carol,
    Although your family has the healthy understanding of your brother’s wonderous destiny, your hearts still yearn for the earthly companionship of your loved ones…it just takes time to allow the reality of the change.
    Due to various circumstances, I too have lost 5 family members & one close friend in the last 8 months, most recent were in November 17 & December 9…Now, if my son-in-law can get home from Afganistan safely on January 27th, I will start breathing again.

    I am sooo thankful for all the information you have provided on your website! I am sure that all your faithful followers will understand if your posts aren’t as diligent! Personally, I have a back-log of information that you’ve provided that I’m trying to learn, digest and/or implement!!!
    My prayers are with you and your family. Thank You for being such a blessing in my life as I’m learning how to be an Affiliate Marketer.

    • Carol Amato

      HI Bonnie,

      Thanks so much for your encouraging and caring words – I certainly appreciate it. The prayers are very needed and appreciated as well. Will pray for your son-in-law . . . to get home safely. My son-in-law was deployed twice, once to Iraq and once to Afghanistan, so I can relate.
      You’re welcome for the information – I do enjoy what I’m doing, but need to ease back into it for sure.
      Thanks for stopping by. – Carol

  • Norma Garcia

    Hi Carol, Sorry about your brother and hope you feel better. About Quantcast info, Thank you. Hope you have a good week. NG

    • Carol Amato

      Thanks very much, Norma – appreciate it. Glad you like the info on Quantcast….it’s cool for sure.
      Thanks for stopping by. – Carol

  • Deb Herber

    Sure sorry to hear about your brother, Carol. :(


    • Carol Amato

      Thanks, Deb, I appreciate your kindness. Thanks for stopping by. – Carol

  • obi

    hi carol,
    1st i am sorry for loosing your brother , i pray that God will console your hearth and give you peace of mind and that you will be encourage to stand to forget the loss at this time. i know how you feel now but by the grace of God you will overcome. i am praying always for you and your family. this year you will never lose anyone again, for our God is faithful , just believe in Gd and contine to commit all your family towards him in prayers.

    i am happy for sharing this to us concerning the Quantcast info. may the Lord contine to bless you in jesus name amen.

    • Carol Amato

      Hi Obi,

      Thanks so much for your encouraging words at this time – it means a lot and is very appreciated.

      Yes, Quantcast is a great tool – make sure to use it when you can.
      Have a great day. – Carol

  • Ray

    so sorry to hear of your loss. my heartfelt condolences. thank you so much for the information

    • Carol Amato

      Thank you, Ray – I appreciate that. Thanks for stopping by to comment. You’re welcome for the info…it’s a great resource.
      Take Care,
      – Carol

  • Dan Livingston

    yes carol I also think list building is important,but now I’m working on how to build a website.and thanks for all the good info you are passsing along to me.Dan L

    • Carol Amato

      Hi Dan!

      Keep list building as you do other things… Way to go on taking massive action! Send an URL through to your site when you’re done. :)

      – Carol