Using LinkedIn to Build Your
Online Presence and Reputation
Using LinkedIn to Build Your Online Presence and Reputation
If you are going to be successful with Internet marketing, you need to have a solid online presence and a good reputation. You can get both by using LinkedIn. LinkedIn is the world’s largest professional network, and it allows users to reconnect with past associates, connect with people in their field and get answers to industry related questions. While that’s the basic purpose of LinkedIn, there are things you can do to increase your exposure and build your reputation.
While there are lots of ways to use LinkedIn to increase your exposure and build your reputation, the three best are:
- Creating LinkedIn groups
- Hosting events
- Using LinkedIn Answers
Creating LinkedIn Groups
LinkedIn groups give marketers a great way to make contacts, generate some exposure and build their reputations. Most marketers only participate in LinkedIn groups, but I encourage you to create your own group so you can enjoy the maximum benefits of this feature.
While you can create a group on any topic, it’s important that the topic is related o your industry. For example, if you teach people about Internet marketing, you could create a group on marketing tips.
Once you choose your topic, you’ll need to set the group up properly so it will get maximum exposure. That means you need to include keywords in the group’s title and description. This will allow people to find your group via LinkedIn’s search feature, as well as through search engines such as Google.
Additionally, you need to put your website on the group’s page. This will allow people to click on your link, visit your site and make purchases.
Once the group is created, you need to send out weekly emails to the members. The emails should offer a real value to members, and they should also give people a reason to click on a link to your website. For instance, you might have a free product you’re giving away to group members. Put the free product on your website, and include a link to the product in your email. Then, when people click on the link to get your product, they will also visit your site. Once they do that, they might sign up for your email list or purchase another product.
How to Create a Group
Log into LinkedIn and put your mouse over the “Groups” tab on the top of the page. Select “Create a Group.”
Fill out the form, using the tips and techniques I just provided. Then, create your group.
You can host events in order to increase your presence and build your reputation on LinkedIn. There are a couple of reasons why events are so great. First, an event will allow you to showcase your skills. You can use the event to prove that you are an expert in your field.
Second, people are drawn to events. They enjoy seminars and webinars, since they can get useful information without doing a lot of independent research. Thus, events tend to be successful.
It’s important to note that you don’t need event space to have a successful event on LinkedIn. That’s because LinkedIn allows users to host virtual events. Thus, you just need an Internet connection and a great idea, and then you can host an event.
Creating an Event
In order to create an event, log into LinkedIn and hover your mouse over the tab that says “More.” Next, click on “Events.” Then click “Create an Event.” You’ll find this on the right hand side of the page.
At that point, you’ll just need to fill out the event details and create the event.
Use LinkedIn Answers to Ask and Answer Questions
Finally, you can use LinkedIn Answers to increase your online presence and build your reputation. LinkedIn Answers is a section of LinkedIn’s site that allows users to ask and answer questions. You can use this section to ask important questions and provide expert answers to other users’ questions.
Be sure to take your time when you answer questions so you can provide the best answers possible. This is important, since the people who provide the top answers can earn expert status. Experts are featured on the LinkedIn Answers homepage. If you get featured as an expert, you will definitely earn some clout, which means people will be more likely to go to you if they have a question or need a product in your field.
Using LinkedIn Answers
LinkedIn Answers is simple to use. Go to http://www.linkedin.com/answers/ and type a question in the box, or click “Answer Now” to answer one of the questions. If you choose to answer a question, you’ll need to look through the questions and choose the one you want to answer. Then, you’ll be able to provide your answer.
Get started with LinkedIn today. Also, be sure to add my LinkedIn account to your contacts. You can find me on LinkedIn at http://www.linkedin.com/pub/carol-amato/27/829/6.
I look forward to seeing you on LinkedIn. Also, let me know if you have any questions about using LinkedIn. Thanks for reading Using LinkedIn to Build Your Online Presence and Reputation and please share on Google+, Facebook and Twitter.