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Use Product Reviews to Market Affiliate Products

February 24, 2012

By Carol Amato

UPDATE: I can no longer recommend HostGator or Bluehost – read this blog post to see who I recommend.

Use Product Reviews to Market Affiliate Products

While I’ve talked quite a bit about affiliate marketing on this blog, I have yet to discuss the types of websites you can create to market affiliate products.  Today, I’m going to talk about product review websites.  I’ll cover the other types of sites in future blog posts.

Use Product Reviews to Market Affiliate Products

What are Product Review Sites?

Product review sites are just as the name suggests.  They feature product reviews.  Along with the reviews, the site owner provides affiliate links to products.  Thus, people can go to the website, read a review and then click on a link to buy a product.  Once they click on the link, they’ll be redirected to the merchant’s website.  At that point, they can make the purchase.  Google Sniper is an excellent training program where you can learn how to profit from affiliate review sites.

Use Product Reviews to Market Affiliate Products imageBenefits of Product Review Websites

There are several benefits to creating product review websites.  First, product review sites provide potential customers with all of the information they need to make an informed decision.  They can read the reviews and find out which product is best for them.  That means they don’t have to close out of your site in order to buy a product.  They can do all of their research and make a purchase, all in one place.  Of course, they’ll be redirected to the merchant’s site if they want to make a purchase, but still, you’ll provide them with the roadmap they need to purchase a product.

Use Product Reviews to Market Affiliate Products imagesNext, these types of sites are really easy to maintain.  You can easily research and add reviews, so you won’t have any trouble providing readers with fresh information. 

Additionally, product review sites make it easy to bring in organic traffic.  That’s because it’s simple to include lots of keywords in the reviews, and then rank for those keywords.  For example, let’s say you have an affiliate site that has ten different reviews.  Each review is for a different product, so each review has its own set of keywords.  You could potentially rank for each of those keywords, which means you could bring in lots of organic traffic.  Be sure to check out my posts on keyword research so you can get the most out of this benefit.

Now that you know the benefits, I want to explain how to conduct your research. 

How to Conduct Research

You need to create reviews that are unbiased and informative.  That means you need to find out what people are saying about the product.

There are several ways you can get this information.  Start by going to Amazon.com.  Once there, look up your product and then read the customer reviews.  This will give you a good idea of what people have to say about the product.

Use Product Reviews to Market Affiliate Products graphicThen, use other sites, such as Shopping.com and Google Shopping to access more customer reviews.

As you do this, be sure to look at both positive and negative reviews.  That way, you can provide your readers with all of the information they need.

Constructing Your Review

Once you have researched the product, you’ll be ready to construct your review.  At this point, you’ll have to decide if you want to write the review yourself or if you want to hire someone to do it for you.  If you choose to hire someone, you can find a freelancer on Elance or oDesk.  Once you find someone, give him your research so he can create an honest and unbiased review.

If you choose to create the review on your own, you need to make sure to include all relevant information.  You can use a simple format for this.  The format should include:

  • Introductory paragraph
  • Product overview
  • Pros
  • Cons
  • The bottom line, or conclusion
  • Link to the product

Building Your Site

Finally, you’ll need to build your site.  While you have several options for this, I recommend hiring a freelancer or using a WordPress.org template and doing it yourself.  WordPress has some good free themes, but I got Thesis because of it being optimized for SEO.

Use Product Reviews to Market Affiliate Products pictureYou’ll also need to get a domain name and a hosting plan.  I recommend using Namecheap for your domain name and Bluehost for your hosting plan.  Both are affordable options, so you won’t have to break the bank to get what you need.

Once you get your hosting and domain name taken care of, you can put your review site up and start driving traffic to it. 

Before you put your site up, though, I want to go over some tips.

Tips for Creating Product Review Sites

  • Honesty is the best policy.  Don’t exaggerate the benefits of a product.  Instead, provide real information so your visitors can make an informed decision.  This will help you build trust with your customers.
  • Put an affiliate discloser on your website.  This extra layer of transparency will also help you build trust with potential customers.
  • Don’t claim that you have used the product unless you actually have.  If you haven’t used the product, make it clear that your reviews are based on information you found online.

Now you have the information you need to get started with your review site.  Use this post as a guide as you begin researching, writing and posting reviews.

Thanks for reading Use Product Reviews to Market Affiliate Products and please share on Google+, Facebook and Twitter.

Take Care,
Carol

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  • Ted Williams

    Read your review liked it will follow it .

    • http://www.CarolAmato.com/ Carol Amato

      Hello Ted,

      Glad you enjoyed it.
      Have a great weekend.
      – Carol

  • RICK RODINO

    Your site is always encouragement, honest, and open in support of others. Your honesty shines through on just about anything you sent out and when I think its not working for me
    you pop up and encouraging comments allows me to move another foot forward. If and when I become any form of success in this Affiliate Marketing program it will be cause mainly of you Thank you keep all of the me’s going

    • http://www.CarolAmato.com/ Carol Amato

      Hi Rick!

      I can’t tell you how much that means to me. I am so thankful to be able to taken on the role of an encourager!
      I also try to give real help and point y’all in the right direction to start making money or learn new ways to make money online.
      Thanks so much for stopping by to share your view – I’m thankful for your grateful spirit. :)
      Have a blessed weekend.
      – Carol

  • Richard G. Ramirez

    DEAR CAROL: AS ALWAYS WHENEVER I NEED ENCOURAGEMENT, DIRECTION HONEST DEPENDABLE TRAINING, I CAN ALWAYS TURN YOU. I’M SO PROUD OF YOUR ACCOMPLISHMENTS ONLINE. ONE DAY I HOPE TO JOIN IN THE RANKS OF SUPER AFFILIATES LIKE YOURSELF. THANK YOU SO VERY MUCH FOR YOUR CONTRIBUTION OF MY GROWTH IN THIS CRAZY BUSINESS. GOD BLESS YOU ALWAYS.

    • http://www.CarolAmato.com/ Carol Amato

      Hello Richard!
      Thanks so much for your words of encouraement and for taking time out of your day to share your opinions. Your kind words are so appreciated. I feel very blessed for having accomplished what I have thus far, and have many goals to press forward to. I share what I learn along the way with my dear readers. You’re welcome, and I count is a real privilege.

      Have a wonderful day,
      – Carol :)

      • Richard G. Ramirez

        GOOD MORNING CAROL. I’M UP LATE FINISHING UP MY NURSES NOTES SO I CAN GET PAID MY BI WEEKLY CHECK. I’M SURE LOOKING FORWARD TO THE DAY WHEN I CAN PUT THIS IM BUSINESS ALL TOGETHER, AND START MAKING MONEY ONLINE LIKE YOU. LIKE I TOLD YOU IN JUNE, I WAS BRAND NEW AT COMPUTERS WHEN I BOUGHT ANTHONY MORRISONS BOOK AND READ IT. WELL AFTER ALL THESE MONTHS, AND TONS OF NOTES AND HAVING SPENT A FEW DOLLARS ON ONLINE PROGRAMS, I’M STILL TRYING TO FIGURE IT OUT TO PUT IT ALL TOGETHER.. I EVEN ENROLLED AT ITT TECH. I START AN ASSOCIATES DEGREE PROGRAM ON NETWORK SYSTEMS ADMINISTRATION IN 2 WEEKS . I MAY BE 58YRS OLD BUT THAT’S HOW DETERMINED I AM IN LEARNING THIS DARN COMPUTER. I WON’T QUIT UNTIL I START MAKING MONEY ONLINE, SO HELP ME GOD!

        • http://www.CarolAmato.com/ Carol Amato

          Hello Richard,

          I sure do like your “Can Do” attitude. I commend you for all the effort you’re putting into it.

          So, you’re wanting to go into an IT position? There are lots of free tutorials online that can help you along the way. YouTube and Google are full of them. Just search what you want to learn with “free tutorial” included, and wala! presto, you get a free video training.

          Have a great day. :)
          – Carol

          • Richard G. Ramirez

            HI CAROL; IF I HAVE TO GO TO SCHOOL FOR TWO YEARS TO LEARN HOW TO MAKE MONEY ONLINE, THEN THATS WHAT I’M GOONA DO. I HAVE NO INTENTION ON WORKING FOR ANYBODY ANYMORE, BUT I’M SO FRUSTRATED BY THE FACT THAT I HAVEN’T BEEN ABLE TO MAKE MY 1ST DOLLAR ONLINE AFTER ALL THE NOTES I’VE TAKEN AND THE MONEY I’VE SPENT. MY PROBLEM IS THAT MY COMPUTER IS ALMOST FULL, AND PROBABLY ALMOST READY TO CRASH, AND I STILL DON’T KNOW WHERE HALF THE STUFF I’VE DOWNLOADED IS. EVERYTHING I’VE DOWNLOADED IS SCATTERED EVERYWHERE. BOTTOMLINE IS I HAVE TO LEARN THE DARN COMPUTER SO I CAN FIND STUFF AND KNOW HOW TO FILE AND MAKE THINGS EASIER FOR ME. I KNOW I’M GONNA MAKE IT ONE DAY VERY SOON. THANKS FOR ALL YOU DO!

            • http://www.CarolAmato.com/ Carol Amato

              Richard,

              I don’t think IT school will teach you how to make money online….You just need basic computer skills, not an associates degree in IT……There are plenty of tutorials online if all you want to do is learn to navigate around on your computer and the Internet. If you want a vocation in IT, that’s different, but to learn the necessary new computer skills for making money online, I don’t think you need a 2-year IT program, but that is just my opinion – maybe I misunderstood you! YouTube has a lot of video tutorials that are free. So does Google, lots of online free ways to learn how to use a computer…
              If you still wanted to learn in a college setting, continuing education for Basic Computer Skills is available at most local colleges. Sounds like you’ve signed up for something more advanced. Not trying to meddle, but wanting to help. :)
              Have a good evening.
              – Carol

              • Richard G. Ramirez

                HI CAROL; THANKS AGAIN. DUMMY ME. YOU’RE ABSOLUTELY RIGHT. I JUST SAW THIS COMMERCIAL ON TV AND DECIDED TO CALL THEM. I WENT TO THE WEB SITES YOU SUGGESTED AND THERE’S TONS OF FREE TRAINING ON COMPUTERS. I WAS JUST CONTACTED TODAY BY ITT TECH TODAY THAT ORIENTATION STARTS THIS SATURDAY. YOUR RIGHT, I’M GOING TO TAKE YOUR ADVISE, AND GO THE ONLINE TRAINING ROUTE. YOU’RE A GOD SEND. I’M JUST SO OVERWHELMED AND TIRED. MY MOM HAD A STROKE ON CHRISTMAS EVE, AND IT ALMOST KILLED ME TOO. THANK GOD SHE’S MADE A MIRACULOUS RECOVERY IN EXACTLY ONE MONTH WITH MINIMAL MENTAL DEFICITS. NO PARALYSES AT ALL, AND JUST MINIMAL MEMORY DEFICITS. AGAIN THANK GOD, AND THANK YOU SO MUCH. I’LL KEEP YOU POSTED. GOD BLESS YOU.

                • http://www.CarolAmato.com/ Carol Amato

                  Hi Richard,

                  Wanted to help you prevent a mistake, if in fact, it was going to be one. Glad to help!
                  Sorry to hear about your mom, but glad she is having a fast recovery!
                  Take care of yourself,
                  – Carol

                  P.S. Just a FYI, typing in all caps is hard to read and considered “shouting” online….no biggie, but thought you’d like to know. :)

                  • Richard G. Ramirez

                    Hi Carol, See what i;m talking about. The only reason i use caps is because i can see the letters better. Sorry about that. I didn’t realize i was shouting. Where can i learn all this slang online? P.S. Can you please tell me what is the simplest way to start making money online. I’ve got 14000 emails and everybody has a different way and explanation. What software program by these gurus do you think is the way to go? Thanks again!

                    • http://www.CarolAmato.com/ Carol Amato

                      Hi Richard,

                      It’s not a big deal, but it’s hard to read for others. There is no simple way to make money, Richard. It all takes a lot of hard work and a lot of time, period. There is no ONE software that gurus use. Each software does a different thing…

                      I can tell you from experience that list building is the foundation to a great business model. Watch my free video, offered in the upper right hand corner of this page. I teach the fundamentals of making money online. If you have already watched it, replay and take notes. Excellent training.

                      YOU are in control of your Inbox. Unsubscribe from anyone that does not add value to your life or at least put them in a folder to check out later. You don’t have to read each and every one, and just unsubscribe if it’s someone you don’t even know…

                      Hope to help. :)
                      – Carol

  • Frank or Ginny

    Thanks for the info. I really enjoy your blogs and tips and suggestions. Thanks much, Frank

    • http://www.CarolAmato.com/ Carol Amato

      Hi Frank,

      So glad you are helped with the info I put out – makes it all worthwhile! :)

      Have a great weekend.
      – Carol

  • aida c suarez

    Awesome lesson Carol! I like the review very much! Now i am doing something different while reading the lessons i check out the places you indicate to go.

    I had lots of fun seeing for the first time Thesis. The graphics i like very much. When i see this apple i click in it…paste it and another page and it works! Then on the spot I composed a poetry for a grandson who happen to like apples a lot. I will send the compositio to you….
    Thanks and keep sending your tips on tipy toes. Ha! You one thing: I am saying to myself now… where is Aida are going to do with all this good information? Well, the Lord knows. I just life one moment at a time. Because of tomorrow nobody knows for sure.
    Have a blessed and restful day tomorrow from all this work you do. God bless!

    • http://www.CarolAmato.com/ Carol Amato

      Hi Aida,

      That is absolutely right, we are not guaranteed tomorrow. So glad you like the info!
      My back has been out, have the heating pad on it, so will stay in from church tomorrow unless it’s completely better…

      Thanks for coming by, Aida, appreciate your views! :)
      Take Care,
      – Carol

  • Clara Leake

    Carol,
    You’ve done it again. Shared vital info about internet marketing. I look for your emails every day because I know they’ll be helpful and honest. I pray that I’ll start to generate some income soon. God Bless.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Clara,

      I’m so glad that you find my information helpful, I certainly enjoy sharing it.
      Let me know if you have specific questions.
      Have a great weekend. :)
      – Carol

  • Clara Leake

    Carol,
    Thanks for adding my Hidden Blogging Ultimatum. I clicked on it and the page didn’t come up. BIG PROBLEM: Still having problem with url’s or links to make them live
    This is a rebranded product and when asked I gave it this url;

    that link doesn’t work. HELP, HELP.

    • http://www.CarolAmato.com/ Carol Amato

      Clara,

      The Hidden Blogging Ultimatum has an URL of:

      A blog shows up for me, you just need to add content.

      Then, in this comment here, you put “blogger” instead of Blogging…

      You have put two different URLs…

      Hope to help.

  • http://MarrDorothy.dealscenter.us Dorothy Marr

    Hi Carol
    I was listening to Tim Bekker about the Clickbank Code. Have you tried it?

    I still haven’t tried anything yet. I have been learning different things and it’s about time I started doing. But it’s hard for me not to want to learn all.

    I thank you for every thing you sent. God has sent you to help people like me to learn.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Dorothy,

      Not sure what the ClickBank Code is…..is it software, or what?

      Well, sounds like you are suffering from “paralyze-ation by analyze-ation”……it’s scary in the beginning but the inflow needs an outflow or you’ll become overwhelmed and never do anything.

      Just trying to encourage you to take some action. First step, decide on a market. What are you passionate about and interested in? What are you knowledgeable about?

      Have a good evening. :)
      – Carol

  • Paulo Teller

    Hi Carol,
    I must congratulate you (again),
    Clear crystal optimal content, links to “bullet-proof” courses, systems and services I could endorse myself…
    I do not post comments very often – time is a b..ch – but always enjoy your writings.
    Best wishes to all of you,
    PT

    • http://www.CarolAmato.com/ Carol Amato

      Hello Paulo,

      I certainly appreciate you’re taking the time to stop by and share your thoughts! Thank you!!
      So glad you enjoy the blog….makes it all worthwhile.
      Have a Blessed Day!
      :)
      – Carol

  • Beverley G.

    Hi Carol,

    This blog has so much helpful information. Thank you for sharing it. It will definitely be useful as I develop my web site.

    Beverley

    • http://www.CarolAmato.com/ Carol Amato

      You’re welcome, Beverley. Best of wishes to you with your site. :)
      Have a good evening.
      – Carol

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DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Carol, and she'll receive commission for any resulting sales.


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