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Use Google+ Hangouts to Connect to Your Audience

February 7, 2012

By Carol Amato

Use Google+ Hangouts to Connect to Your Audience

Use Google+ Hangouts to Connect to Your Audience

Use Google+ Hangouts to Connect to Your Audience

As you can probably tell from reading my blog, I believe in taking a personalized approach to Internet marketing.  I think marketers need to let down the walls that separate them from their customers.  With that in mind, I’m going to talk about Google+ Hangouts today. 

I mentioned Hangouts briefly in the post Google+ is Heating Up for Internet Marketers, but today, I’m going to go into greater detail and show you how you can use Hangouts to get up close and personal with your audience.

Use Google+ Hangouts to Connect to Your Audience imageBefore I show you how to use Hangouts, I want to explain what they are.

What are Hangouts?

Google+ Hangouts are video chats.  Anyone can host a Hangout, and up to ten people can attend.  That means a host can invite up to nine people to attend a Hangout.

Use Google+ Hangouts to Connect to Your Audience imagesIt’s important to note that Google+ will eventually stop limiting the number of people who can attend Hangouts.  They are on their way to unveiling Hangouts on Air.  Hangouts on Air will allow an unlimited number of people to attend a Hangout, but only ten people will be able to actively participate.  Still, once Hangouts on Air is unveiled, it will help you reach more people.

Ideas for Hangouts

Now that you have a basic understanding of Hangouts, it’s time to focus on how you can use them for marketing.  I’m going to cover:

  • Video press releases
  • Workshops
  • Interviews

Let’s start by looking at video press releases.

Video Press Releases

Hangouts are perfect for video press releases.  If you’re not familiar with a press release, businesses use them to announce something big.  Maybe it’s a new product, or a big sale.  Whatever the case may be, people typically write these up and distribute them online.  You can cut out the middle man by making the announcement via a Hangout.

Use Google+ Hangouts to Connect to Your Audience graphicSimply come up with a big announcement, and then conduct a Hangout.  Be sure to use lots of exciting language so you can get people pumped up about your announcement.

Workshops

You can also use Google+ Hangouts to host a workshop.  For instance, let’s say you teach people Internet marketing techniques.  You could use Hangouts to host an email marketing workshop.  Then, you could provide attendees with tips and information on building an email list.

This type of free information is a great way to engage people.  It’s also an amazing way to showcase your talents.  Once people see you in action, there’s a good chance they will keep coming back for more.

Interviews

You can also use Google+ Hangouts for interviews.  For example, let’s say that you mentored someone in affiliate marketing and the person ends up doing very well.  You could bring that person into a Hangout and conduct an interview.  When you do this, a couple of things will happen.  First, it will give you the chance to show your audience that your techniques really do work.  Second, it will provide you with a great teaching opportunity.  You can use the interview to show people exactly what they need to do to succeed.

Additionally, you can use Hangouts to interview someone in your field.  For instance, if you meet someone who is a mover and shaker in your industry, you can ask him for an interview.  If he consents, host a Hangout for the interview.  This will get your followers excited, and it will also show that you have connections to important people in your industry. 

Now that you know how to use Hangouts for your business, I’m going to show you how to get one started. 

Starting a Hangout

Starting a Hangout on Google+ is simple.  You can have your first Hangout up and running within a few seconds.

First, go to your Google+ business page and click “Start a Hangout.”  You’ll find this on the right hand side of the page.

Use Google+ Hangouts to Connect to Your Audience pictureSelect the circle you want to invite to the hangout, and then click the “Hangout” button.

At that point, you’ll be able to start your hangout.

Do you plan on including Hangouts in your marketing plan?  If so, which technique will you use?  Do you want to use Hangouts for press releases, workshops or interviews?  Maybe you plan on using all of the techniques, or you have your own idea that you want to try.  Let me know in the comment section below.

Thanks for reading How to Use Google+ Hangouts to Connect to Your Audience and please share on Google+, Facebook and Twitter.

�¢ï¿½ï¿½Carol
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  • Linda

    I love this new feature! I actually used it last night.

    • http://www.CarolAmato.com/ Carol Amato

      Awesome, Linda! So glad you are benefiting from it.
      Have a great day. – Carol

  • Ted Williams

    Carol:
    I liked it sounds great will hang out there soon.
    Ted

    • http://www.CarolAmato.com/ Carol Amato

      That’s great, Ted – have a great weekend. :)

      – Carol

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