Unethical Plugins Vs. Honesty And Integrity

November 14, 2012

By Carol Amato

I was appalled recently when I came across a plugin (WP Plugins Coder) that encourages you to fake the number of Google visits, ‘likes’ on Facebook, Twitter and Pinterest just to get more followers… 

I just can’t fathom anyone thinking this is an ethical way to present yourself online!

Let me tell you how the WP Plugins Coder works and you can decide for yourself if it should be legal – or not.   I’ve been told that it’s ‘legal’ because you’re only displaying your image next to a share button.   But, there’s much more to it than how it appears.Unethical Plugins Vs. Honesty and Integrity

This particular plugin lets you determine the share count for up to nine various social sharing sites, making your sites look extremely popular and well-visited.  

So, people who see how your sites are ranked immediately perceive you as an expert who has loads of followers.  Does that sound deceptive to you?  It does to me!

Using this sleazy plugin you can even fake the counts to appear in various time periods so your sites appear to be constantly busy.  Some promoters of this site actually call the WP Plugin Coder an “enhancement” to your sites.  

It preys on the “herd mentality” of people looking for information and encourages them (falsely) to click on the share buttons.  This plugin proudly calls itself a way to increase ‘fake social share counts.’  That just about says it all.Unethical Plugins Vs. Honesty And IntegrityFake is fake – and this WP Plugin Coder is a disgrace to our industry.  It gives a bad name to all Internet marketers.

My whole purpose for sharing this with you is to encourage you to think about the type of sites and “plans” that you participate in.  While they may be ‘legal’ . . . some are certainly not ethical.

Ethics and integrity to me is being totally honest in both your personal and business lives.  I much prefer to build a real client base with help such as ‘JustRetweet,’ that helps you get followers based on what you offer and don’t use ‘fake’ methods.

Unethical Plugins Vs. Honesty and IntegrityJustRetweet is designed as a sharing site and is often used by social media to support small businesses and share information with others.  The way it works is by using the power of Twitter to get other members of JustRetweet to retweet the content of your niche.  Not only will it serve to drive others to your site – you will also gather followers as a result.

It’s easy to get started using JustRetweet and it’s free!  They abide by the rules of Twitter so they don’t send “autotweets” – nor do they force “autofollows.”  This ensures that those who end up visiting your site(s) won’t get forced into anything they don’t want or need to follow.  These wouldn’t be your buying customers anyway.

The JustRetweet site is based on the “earned credits” that you receive from liking the retweets of other members on the site.   When you have enough credits you can enter your own retweets so that others can see and retweet the content. You automatically receive 100 credits when you sign up using Twitter, so you’re on your way to using the app.  JustRetweet has full instructions on their site.

The rules that Just Retweet adheres to make me feel good about using it to drive traffic to my (and others) sites.  They’re Unethical Plugins Vs. Honesty And Integrityvery strong about their rule of prohibited content:

“Please do NOT request Retweets of sales pages, direct affiliate links, get rich schemes or any other type of spam.  These tweets will be deleted without warning.  Repeated infractions will result in account suspension.”

Since I base my business and personal life on honesty and integrity at all times,  I will continue to use JustRetweet and shun others like WP Plugin Coder – and I hope you do too.

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  • Joana

    Hi Carol,

    JRT sounds great and useful tool, It totally made me give it a go. Thanks for sharing. I do plan to use it in future.

    God Bless :-)

    – Joana

    • Carol Amato

      Hello Joana!

      You’re welcome, I enjoy sharing what’s working for me – want to help all I can. :-)

      Have a wonderful day,

      – Carol

  • Marcia Brown

    Hi, Carol,

    Thanks for the heads up about this plugin coder and for the great information on JustRetweet. I have used ReTweet, but not JustRetweet. I’ll have to try that out.

    Have a wonderful evening!


    • Carol Amato

      Hi Marica,

      You’re welcome, I was saddened by that plugin being launched…..terrible!

      Anyway, let me know how you like JustRetweet.
      Thanks for stopping by to share your thoughts. :)

      – Carol

  • Tony

    Great post as usual Carol. Your teachings are helping me a lot.

    • Carol Amato

      Hi Tony!

      So glad that the info is a help to you. Thanks for stopping by to share your thoughts. :)

      – Carol

  • Ray Maselli

    Thanks so much Carol for the heads up. Always has too be somebody it seems. How sad!!!

    • Carol Amato

      Hello Ray!

      You’re welcome – I think you’re right……someone is always pushing the boundaries and crossing them!

      Have a blessed Thanksgiving!! :-)
      Take Care,
      – Carol

  • Donald Thomas

    No that Plug in is not good. You want your site to be legitimate. I want to know the actual count or lack there of and why! This way I can build on my success and learn from my failures. Isnt that the point?

    • Carol Amato

      Hi Don!

      Absolutely for the accurate results, but also the deceptive way they built this plugin is with the “herd mentality” in mind… folks are being lied to in my opinion. I think it’s just plain wrong. But also could come back to bite them if Google makes a change and warrants this type of thing “bad” territory…

      Thanks for stopping by to share your thoughts. :)

      – Carol

  • Chris Jewell

    I would put it in the “Black Hat” Marketing camp. It wouldn’t be illegal, but unethical enough for the social media sites to ban its use on their websites. I’m not sure if this program is used on personal websites or on social media websites of choice. I can’t imagine that its an application that any of the top social media sites would allow to be installed.

    Good article, Carol. Great website here. Is this technically a blog or a website, or a kind of hybrid?

    • Carol Amato

      Hi Chris,

      I agree, it’s definitely Black hat and unethical, and is used on various platforms. Unfortunately, this plug-in is being sold on the JV Zoo network. In fact, a month or two ago I had to alert JV Zoo administration about a product that was on their affiliate network whereby the affiliate was actually STEALING from Hostgator. The product was removed and he was banned.

      I’m afraid many times the filtering system is “check it out IF there’s a complaint.” Oh, there may be systems in place to try to disallow some of the trash, but I’ve seen a lot get through… is a WordPress self-hosted blog. I use the Thesis theme and designed my blog myself, with the exception of the custom-made header. Lots of evolving, but I’m pretty happy with it.

      I appreciate you stopping by to share your thoughts and wish you and your family a wonderful Thanksgiving. :-)
      – Carol

  • Bill (LoneWolf) Nickerson

    Thanks for taking a stand on this Carol. I’ve seen too many tools and training that promote deception as a way to do business. Things like this plugin you mention or ones that pretend to be a instant message popup, etc.

    I’ve also seen training that advocates creating multiple fake ideas on SM sites to post backlinks, etc.

    It’s always nice to see others in the industry who are willing to go beyond just avoiding these techniques, but actually speak out against them!

    • Carol Amato

      Hi Bill,

      I totally agree, and appreciate your kind words very much. I know of a lot of marketers with integrity, but we are definitely in the minority. :-)

      Have a blessed Thanksgiving!
      – Carol

  • Dorothy Marr

    I am so glad you and thankful that there are a lot of honest people . Hard work is what make us fell the self respect in our selfs and others. Thank you for the heads up. You are a great friend.

    Have a Wonderful ,Thankful ,Thanksgiving

    • Carol Amato

      Hello Dorothy,

      Thank you so much for your kind words – I think of you as a great friend also. :-)
      Wishing you and your family a blessed Thanksgiving – so much to be thankful for!
      – Carol

  • PaulFlood

    HI Carol,
    Great post! It’s amazing how many people peddle so much garbage. If they’d devoted the same time and effort to legitimate products, it would result in much longer lasting success.

    Even after Panda and Penguin, people still think they can beat Google, a multi-billion dollar powerhouse that hires the best and the brightest. It’s like believing you can beat the IRS! You may trick them in the short-term but be prepared to suffer the consequences as they don’t look to kindly on those who think it’s a game to be won with deception.

    Happy Thanksgiving!
    Paul Flood

    • Carol Amato

      Hi Paul,

      I couldn’t agree more, and very well said!

      It’s a shame that some unethical marketers think that using psychology such as the “herding mentality” is the only type of psych they can use. I never even think about using psych in my marketing, as I just speak from my heart and share what I learn, but there are positive ways to use good skills in order to share upright products/programs.

      It all has to do with the person’s character…

      Thanks for stopping by to share your thoughts. :)

      Happy and Blessed Thanksgiving!
      – Carol

  • Ruth

    Hi Carol,
    Thanks for the warning. I hadn’t run across this one yet. I’ve stopped “collecting” everything that comes along and then being afraid to use it. Right now, am trying to get Dragon set up so my fingers and arms can get a rest…Thanks for all your hard work, and especially for your ethics.

    • Carol Amato

      hello Ruth,

      Thank you so much for your kind words. I really appreciate it. :-)

      Yes, it never ceases to amaze me at the low level some unethical marketers will stoop to… Terrible. :(
      You are going to love Dragon NaturallySpeaking. I simply couldn’t do all that I get done without it!

      have a wonderful evening, and if there’s anything I can do to help you, please let me know.
      – Carol

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