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Twitter HashTags – Join in the Conversation

December 22, 2011

By Carol Amato

Twitter HashTags – Join in the Conversation

Twitter HashTags – Join in the Conversation

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Most people understand Twitter on a very basic level.  They know they can follow people, and they know people can follow them.  They also know they can create tweets that are up to 140 characters in length.  While they know these basic facts, they don’t know how to use Twitter to engage their audience.  Today, I’m going to show you how to engage Twitter HashTags – Join in the Conversation.

What are Hashtags?

Hashtags (#) represent categories in Twitter.  For example, if you want to post a message about Internet marketing, you could include the hashtag #InternetMarketing in your tweet.

Twitter HashTags - Join in the Conversation imageWhen you include a hashtag in your tweet, a couple of things can happen.  First, people can find your tweet by conducting a hashtag search at Hashtag.org or one of the other hashtag directories.  All they will need to do is type in the hashtag you used, and then your tweet will come up.  At that point, the person can read your post, follow your Twitter profile and click on your link.  This is a great way to reach new people.

Second, the tweet will jump out at your followers.  They will see the hashtag and immediately know what the tweet is about.  If they are interested in the category, there’s a good chance that they will read your tweet and click on your link.  Thus, you can use hashtags to engage your current followers and compel them to take action.

Tips for Using Hashtags

Now that you understand the basics of hashtags, I’m going to go over some tips.

First, it’s important that you format your hashtags correctly.  If you don’t format them correctly, they won’t come up in hashtag searches.  That means you need to need to leave out the spaces, even if the category consists of more than one word.  For example, if you want to create a hashtag for Internet marketing, you’ll need to tweet #InternetMarketing instead of # internet marketing.

Twitter HashTags - Join in the Conversation graphicSecond, use capitalization to make your hashtags stand out.  In the previous example, I used #InternetMarketing.  I capitalized both words so people can easily see that I’m tweeting about Internet marketing.  If I used #internetmarketing, the hashtag would still be searchable, but it wouldn’t stand out to readers.

Finally, don’t use hashtags in all of your tweets.  Your followers might go into hashtag overload, which means they will start to ignore your hashtags.  Thus, just use them when you have a valuable tweet that you want to stand out.

Stay tuned for tomorrow’s post, where I’ll talk about TweetChat.  TweetChat is a service that makes it easy to join in to hashtag conversations.  Until then, start using hashtags so you can get a better understanding of how the process works.

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Thanks for reading Twitter HashTags – Join in the Conversation and please share on Google+, Facebook and Twitter.

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  • Lori

    Haven’t jumped on Twitter yet, but I always wondered what those meant. Great tips for using Twitter. Guess I need to go get started!

    • http://www.CarolAmato.com/ Carol Amato

      Hi Lori!

      Yes, I guess you do need to get started! :)
      Have a Blessed Christmas and a prosperous New Year!
      - Carol

  • Kimberly

    Carol,

    Thank you for the great tips. I am working on information overload :) Just trying to catch up on all there is to learn!

    • http://www.CarolAmato.com/ Carol Amato

      Hi Kimberly,
      You’re welcome, I sure do enjoy what I do. Information overload is pretty common….as it is a layering process. One step at a time. Just try to block out anything that is not contributing to your current task.
      Hope to help.
      - Carol

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