Trust is Essential and the Foundation of Your Business
- Don’t underestimate the role that trust plays when it comes to increasing your sales. When a potential customer trusts you and what you represent, they’re more likely to take the action you want them to take. This could be signing up for a free gift, or making a purchase. It is an emotional connection that helps them to feel you are the resource they can count on to get what they need or what they want.
Content That Creates Positive Emotions
The content you offer needs to be valuable and very specific, so you must identify and zone in on the needs of your niche market. You can’t appeal to the masses and do so in a way that isn’t generic.
Your content needs to provide value and create those positive emotions so they are inclined to complete the desired action. If you only talk about the benefits of your product or service, that isn’t enough to entice them.
With the economy being down right now, people are even less likely to buy something if they don’t feel an emotional drive to do so. Take the time to make sure your grammar and spelling are correct. Such mistakes can quickly reduce the level of trust that they have, and make them think twice about subscribing or making a purchase. It gives the impression that you don’t care about the quality you give them, which implies you don’t value your reader, subscriber or customer.
Make It Personal
Part of creating that emotional connection and trust stems from sharing your own stories and details with the audience. They will see that you relate to them if you talk about a problem you had, and how the product or service you offer resolved it. They will see that you do know what they are up against, and they’ll appreciate the quality of the message you send.
You can write your stories, but offering them in a video format seems to create the best results. It will only further create the level of trust that you need for them to move forward with the purchase.
Stories From Others
Testimonials from other happy customers are also a great way to develop trust. When you get positive feedback from customers, thank them for sharing it. Ask them for permission to post what they have shared with you. Most people will give you that permission, and it helps potential subscribers or customers to feel more at ease about signing up or buying.
Always use security logos when you can to help customers to feel confident before they place an order online with you. The best security measures should be used by your business to ensure that any information they submit to you is going to be encrypted and will remain confidential. Never share or sell their personal information! I’m appalled by the practices of some marketers who disregard their subscribers in this way and only think about themselves. Shameful indeed.
Verify Your Information
Nothing will destroy the trust that you have created with customers faster than inaccurate information. Make sure you double check everything that you use before you display it for others to see. Don’t stretch the truth or make claims about your product or service that you can’t back up. Honesty is the Best Policy.
Remember, you want to create a relationship with your customers that lasts for a very long time. You want to provide value to them and help all you can which leads to them being loyal subscribers and long term customers. It’s a win/win for all when respect is mutual and value is given.