The amount of available search engines has risen sharply in the past months. We can’t possibly use all of them, but we should know which are best for our needs as Internet marketers.
A search engine works by being able to interconnect literally billions of web pages in a flash. Researching has never been easier. One site is hyperlinked to another so that you can move effortlessly around the web to find exactly what you want – a must for Internet marketers.
Here are the search engines that I consider to be the top five that are best for the search results we want and need and why you should consider them (or not).
Google – The master of all search engines, this one is definitely great for beginners. It’s fast and provides significant results that are easy to read and understand.
Google’s services are exceptional. They offer easy ways to find photos, headlines and information relevant to your current niche. That’s mainly why Google takes the master’s share of online customers, even though Yahoo and Bing are closely behind.
Keep in mind that if you’re signed in to Google at the time of a search, the Google search results will change and also that Google does keep track of your IP addresses.
Helpful interface tools lets you increase or decrease the scope of your search, so you’re in control of how deep into the Internet you want to go. Google has even become a household phrase – “Google it!” whenever anyone needs to conduct an online search.
Yahoo – Internet marketing beginners will love yahoo for its simplistic approach to everything you might want to access. It’s the place to go for news, shopping travel, entertainment and more.
For awhile, it seemed that Yahoo was making such bad decisions that it was causing a decline in its popularity. But, in 2012, Marissa Meyer (formerly with Google) came on board at Yahoo as their CEO. Since then, Yahoo has focused on promoting and refining its search technology and is considered among the top available search engines – and some prefer it because it doesn’t keep track of IP addresses.
Both Google and Yahoo are American public corporations and have an unlimited amount of storage. One big difference in Google and Yahoo is that Google now has a way to generate user-videos.
Bing – This search engines has been in fierce competition with Google for many years. It’s called a “decision engine” because it offers other suggestions as you’re performing the search.
This feature might be great for some newbies to Internet marketing who need help finding relevant material for their niches. For awhile, in 2010, Bing surpassed Yahoo as the Number 2 search engine and many of its features might be preferred over Yahoo – or even Google. Bing does keep track of IP addresses, but they are deleted after a period of six months.
One of the features has a search tool called Explorer Pane to help you refine the searches and even lets you view it briefly before you actually click through to the site. A feature that many like is the Sentiment Extraction that puts product reviews in perspective.
These bells and whistles are all good and useful, but Bing isn’t anywhere close to passing Google or Yahoo in popularity.
Ask.com – This “Ask Jeeves” search engine has been a longstanding force on the World Wide Web. Its uncluttered interface and great search options consistently vie for those who now use Google, Yahoo and Bing.
Search results seem to make more sense than the sometimes hard to read or comprehend results of other search engines. Even though Ask.com isn’t at the forefront of search engine popularity, you should use it once in a while and discover what may be lacking from the others.
At this time, Ask.com doesn’t keep track of IP addresses.
Mahalo – You may not have heard of this search engine – but you will. It’s the only human-generated search site in the top five and can give you more quality results when you decide to use it.
You won’t get as many search results on Mahalo, but the content will fit your search in a much more relevant manner. This is because Mahalo employs a group of editors who manually match content by relevance.
Mahalo offers two search boxes for you to choose the type of search you want – suggestions on what to look for or direct results for the topic you’re choosing. And, you may want to know that Mahalo does track IP addresses.
All of the above search engines have their own nuances that can help you find information you need on the World Wide Web. Each person is different in what they require and you should simply try these search engines and decide for yourself which is best for you. You can read about the relevance of search engine otimization in a post about organic traffic I’ve done.
How and why you use a search engine will dictate which one you should use more often. But, you can use a number of them – when one doesn’t give you the data you want and need, try another. They’re easy and usually intuitive, and they’re all boons to our Internet marketing businesses.