Video marketing is huge, and it will only be getting even bigger this year. Having the ability to create videos, edit them, and share them is important when you have an online business. Such videos help to capture the attention of your target audience and provide tremendous value. It isn’t hard at all to create videos if you have the right tools for recording and editing videos, and I recommend CamStudio or Camtasia by TechSmith.
Tools for Recording and Editing Videos – CamStudio and Camtasia
CamStudio – If you are on a tight budget, you can try CamStudio, which is completely free. Even though this software is limited, it still has some great features.
First off, if you are skeptical about buying Camtasia, they do have a trial period but this is a way for you to get a feel of what this type of software can do at no charge. Experiment a bit with CamStudio, and you will quickly see that you can do some cool things with it. There are step-by-step tutorials that walk you through the basics of creating quality videos.
This should help you decide whether to consider purchasing Camtasia. Consumers love videos, and you want to be able to successfully implement them into your marketing efforts. A video is a nice change from an all text message, and can hold their interest from start to finish – as long as the content is appropriate for the target audience.
If you can afford to invest in it, I highly recommend downloading Camtasia for free for the trial period. You’ll have a full 30 days to try it to see if you would like to invest in it. I have Camtasia on both my PC and Mac. I use it for all of my video recording, editing, and sharing, and I love the results that I can achieve in very little time. You can get the same results without paying someone to create and edit your videos for you. The impression your subscribers get is that you are taking the time to offer a quality presentation of the information, product or service because of the quality they see in your videos.
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Camtasia isn’t hard to use, and you don’t need to have technical skills to use it. There is a wonderful tutorial that comes with it so you can get answers if you need them. Of course, as with anything new, there is a slight learning curve, and practice makes perfect. I find the videos turn out very crisp and clear.
The audio editing capabilities are fantastic, and I really like fading music in and out if the video will be a little longer. I’ve also have been able to remove any background noise. Without too much difficulty, the music can also slowly fade out for a dramatic result.
See another valuable post called Using Video Marketing Strategies to Rev Up Your Business Plan
When I record a video of myself talking, I use my Sony Flip camera which is very convenient because it plugs right into the USB port of my computer so that I can upload the MP4. It’s very easy to operate, and I take it with me to the beach when we go. My son shot the most gorgeous sunset…It was going down so fast, literally sinking before our eyes.
Being able to learn how to successfully create and edit my videos has opened up quite a few opportunities for me. Depending on the videos you create, they take about 10 to 30 minutes each. This is far less time than I used to spend on them, and the quality is remarkably better. Check out the free trial for Camtasia or CamStudio and see what you can do with it – you aren’t going to be disappointed!
I’d love to hear your thoughts below.