Video marketing is huge, and it will only be getting even bigger this year. Having the ability to create videos, edit them, and share them is important when you have an online business. Such videos help to capture the attention of your target audience and provide tremendous value. It isn’t hard at all to create videos if you have the right tools for recording and editing videos, and I recommend CamStudio or Camtasia by TechSmith.
CamStudio
If you are on a tight budget, you can try CamStudio, which is completely free. Even though this software is limited, yet it still has some great feature. First off, 
if you are skeptical about buying Camtasia, this is a way for you to get a feel of what it can do at no charge. Experiment a bit with CamStudio and you will quickly see that there are some amazing results you can get achieve with it. There are some step-by-step tutortials that walk you through the basics of creating quality videos.
This should help you decide whether to consider purchasing Camtasia. Consumers love videos, and you want to be able to successfully implement them into your marketing efforts. A video is a nice change from an all text message, and can hold their interest from start to finish – as long as the content is appropriate for the target audience.
Camtasia
If you can afford to invest in it, I highly recommend downloading Camtasia for free for the trial period. You’ll have a full 30 days to try it to see if you would like to invest in it. I have Camtasia on both my PC and Mac. I use it for all of my video recording, editing, and sharing, and I love the results that I can achieve in very little time. You can get the same results without paying someone to create and edit your videos for you. The impression your subscribers get is that you are taking the time to offer a quality presentation of the information, product or service because of the quality they see in your videos.
Click Arrow to Play, then double click for full screen…
Camtasia isn’t hard to use, and you don’t need to have technical skills to use it. There is a wonderful tutorial that comes with it so you can get answers if you need them. Of course, as with anything new, there is a slight learning curve, and practice makes perfect. I find the videos turn out very crisp and clear. The audio editing capabilities are fantastic, and I really like fading music in and out if the video will be a little longer. I’ve also have been able to remove any background noise. Without too much difficulty, the music can also slowly fade out for a dramatic result.
When I record a video of myself talking, I use my Sony Flip camera which is very convenient because it plugs right into the USB port of my computer so that I can upload the MP4. It’s very easy to operate, and I take it with me to the beach when we go. My son shot the most gorgeous sunset…It was going down so fast, literally sinking before our eyes.
Being able to learn how to successfully create and edit my videos has opened up quite a few opportunities for me. Depending on the videos you create, they take about 10 to 30 minutes each. This is far less time than I used to spend on them, and the quality is remarkably better. Check out the free trial for Camtasia or CamStudio and see what you can do with it – you aren’t going to be disappointed!
January 20, 2013 at 6:54 am
Hi Carol, This is really great information, coming at a perfect time for me, because part of my plan this year is to get my feet wet producing video and adding it to my blog.
That’s good advice, trying CamStudio first before purchasing Camtasia, since it’s fairly expensive software (although, I’m sure it will pay for itself pretty quickly).
I have seen the positive impact video has made since you added it to your blog.
Thanks for all you do.
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January 20, 2013 at 9:19 am
Hi Steven,
You are very welcome! I paid $89 for Camtasia for my Mac and love it! I actually have the PC version too.
A lot of people try CamStudio first, however, I never did, just dove in head first. :) So glad you’re planning to get into video marketing! Excellent!
Have a great weekend.
- Carol
January 20, 2013 at 7:02 pm
Hi Carol,
Thank you for this information. I am new to video marketing and creating and editing a video is the first step I needed learn, so appreciate it very much.
Thanks!
Cherrylene
January 20, 2013 at 9:20 pm
You’re welcome, Cherrylene! I’m so happy I can help. Let me know if you have any specific questions about CamStudio or Camtasia.
Have a good evening. :)
- Carol
January 21, 2013 at 11:23 pm
Carol,
I feel like I must be slipping. You have had this post up over 24 hours and I am just getting here.
I use Camtasia for recording PowerPoint slideshow videos but I have not yet jumped into putting myself on the screen. Don’t know exactly why except I tried once on the lighting in my office reflects on my glasses and looks really bad.
Your post has caused me to make a note to find a way to change the lighting so I can get away from the reflection on my glasses and just get it done.
Thanks for the good information and please keep it coming.
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January 22, 2013 at 7:02 am
Hello Clyde!
You’re funny – slipping…lol I appreciate your loyalty in reading my blog, that’s awesome!
Lighting can be a problem, but don’t let it stop you. I have done some tripod recordings of myself, but most are tutorial in nature now and consist of screen capture.
Have a blessed day. :)
- Carol
January 22, 2013 at 12:27 pm
Great Post Carol Thanks For Sharing This Awesome Post,Like Always Willing To help Others!
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January 22, 2013 at 12:36 pm
Thank you, Daniel – I’m glad you enjoyed the post.
Have a wonderful day. :-)
– Carol
January 23, 2013 at 10:17 am
I love the way you so carefully and thoroughly explain and demonstrate the tools that make our lives easier. I can’t quite afford Camtasia yet so I have downloaded CamStudio and will try to learn how to use that.
Bummer, yesterday my built-in webcam has gone out. I didn’t find a fix for it so I guess I’ll have to buy one. Thanks again for this helpful tutorial.
Ruth
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January 25, 2013 at 5:57 pm
Hello Ruth,
Thank you so much. :-) I’ve heard very good things about cam studio – so that should get you started. Sorry about your WebCam. I have one on my Mac and don’t even use it.
Have a wonderful and blessed weekend. :-)
– Carol