Facebook’s new look is designed to keep you there – browsing and switching between friends, photos and favorite tunes. Josh Constine’s recent article for Tech Crunch outlines the new face for Facebook that he saw when he was given a sneak preview at Facebook’s headquarters.
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A newly designed Facebook news feed adds a black sidebar on the left, pulling the chat box from the right and installing it on the left. This and other changes frees up space in the center of the newsfeed so that photos appear larger and longer blurbs for your shared links.
One of the biggest changes to the old face of Facebook is that you can now search concept feeds of certain friends and what they’re interested in at the moment. A sidebar on the right side of the screen shows a “Following” bar, where you can follow celebrities, friends, news sites, favorite pages and anything that interests you.
No more thumbnail photos that you have to strain your eyes to see the detail. Facebook’s new design displays the photos in a larger format than before. Various ‘feeds’ condense your favorite tunes, updates on sites you follow and much more.
The feeds are content-specific, so you can wander from games to photos to music or friends. No more scrolling to the end of the feeds and then back to the beginning. You can browse, catch up, learn about new stuff and be entertained – all without leaving Facebook for another site.
Constine commented about the new feeling of ‘addictiveness’ that Facebook has garnered. Now, rather than make the rounds of Twitter, email and Facebook feeds and then bounce to another site, the new face of Facebook invites you to stay awhile and discover new photos, music, see what your friends are up to or reading articles that appeal to you.
The new design of Facebook can help our businesses in many ways. The viewer is in control, so we now have to develop more exciting feeds for our Facebook pages, including photos, ads and other ways to let our followers know we’re in sync with the times.
Facebook’s new face design is a signal to us that we need to adapt to change and try new things that will drive traffic to our sites and make us better known in the cyber-world. No longer can we just rest on our laurels because something is working for us.
The nature of the Internet ensures that business methods are always changing – and although we won’t like everything we see – we should keep an open mind and try new and innovative methods and designs.
Facebook is cleverly and slowly rolling out its new design rather than springing it on us all at once. There’s a ‘try it’ button that will give you a sneak preview of the new features, and a way to give feedback and let them know what you think of the new design.
More choices and better viewing means that you’ll spend more time Facebook – and that’s exactly what this new re-design is aimed at.
Do you think it’s an improvement?
UPDATE: If you don’t see the new news feed on your Facebook yet, you can get on the waiting list here (scroll down): https://www.facebook.com/about/newsfeed