Online Marketing with Carol Amato

How to Get Keyword Ideas with Trellian The right set of keywords can help marketers drive traffic to their websites and make lots of sales.  Before you can build a strong keyword list, you have to come up with lots of keyword ideas.  Today, I’m going to show you how to use Trellian’s Keyword Tool [...]

  A Simple Beginner’s Guide to Keyword Research People type keywords into search engines when looking for websites.  Search engines analyze the keywords, along with other factors such as incoming links, and rank sites accordingly.  Thus, if you have the right keywords, you can move up in the search results.  I’m going to show you [...]

  The Difference Between a Short and Long Tail Keyword Long tail is a big buzzword in marketing these days.  The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine.  The term was initially used to describe the niche business strategy that is used by companies like [...]