If you’re going to be a successful Internet marketer, you’ve got to keep up with the times, and technology is changing so fast that what was difficult yesterday might now be a piece of cake. You can actually see your podcast online within ten minutes.
Podcasting can do wonders for your outreach potential and many bloggers are listening to Internet radio shows for music and information that they need and want. Podcasting doesn’t take an engineer’s knowledge of computers and programming – nor does it take a lot of effort.
You simply need a computer, a camcorder or webcam, the proper software (Audacity and others provide free downloads), a microphone and a spot that’s comfortable to you where you can host.
Here are three things you need to think about before you can get your podcasting groove going:
- Proper Software – You’ll want software that provides an easy way to record and edit your podcast. Most is free, but some you’ll have to pay for. I mentioned Audacity, but there are also other popular programs such as WebPod that are easy to use and can use Windows, Linux and Mac platforms.
- Proper Hardware – When it comes to podcasting, a computer and a microphone are the only essential hardware you’ll need to create a podcast. Don’t use a cheap microphone as it won’t give you a good sound and may even be irritating to listen to. Choose a microphone that minimizes background noise too.
- Hosting Space – Next, you’ll need to figure out a good place to host your podcast. If you have a blog, you can link your podcast to that – or provide a web page that’s only for your podcasts. If you don’t have the expertise to maintain a web host space, check out podcast services that offer free or inexpensive access.
Fortunately, there is much information on the Internet about podcasting, so if you’re left in a lurch about something, just research with keywords and find the answers. Now, it’s time to record, distribute and promote the podcast in a way that will increase your online audience.
Podcast to Reach a Limitless Audience
Creating and Launching the Podcast
Now it’s so easy to create a podcast that will show off your knowledge of the niche you’re in and reach an audience that will boost your income and your reputation. If you haven’t already recorded your podcast, here’s how to start:
- What is the subject matter of the podcast? Carefully prepare the content of your podcast, down to the very last comment and call to action. When it comes to podcasts, being organized is the most important task you can complete.
- Record the audio. If you’ve listened to other podcasts, you’ll know which ones you enjoyed and which may have turned you off. There may have been parts that had too much background noise or silence that lasted so long you thought something was technically wrong. Click Here to Tweet this Post.
- Edit the audio file. Most hosting sites let you use a sound editor to rid the podcast of background noises and add music or an introduction, if wanted.
- Save the audio file. Remember to save the file in MP3 format and also save it to your desktop so it’s easily accessible. Be sure to enter the file name appropriately. For example, don’t use characters such as #, ? or *.
- Identify and tag the podcast file. You can create this yourself or choose from a plethora of online art or images that aren’t already copyrighted.
- Use a blog or other method to create RSS podcast feed. You must be sure that you’re meeting industry rules for 2.0 feed (including enclosures). Podomatic is a free site that can help you with this task.
- Launch the podcast on the Internet. YouTube is one of the easiest and best ways to begin podcasting. There are other ways that you can research and decide if it’s right for you.
- Upload your MP3 file. You can use OurMedia.org to sign up.
- Link to your media file on your blog or website. You’ll need to add a brief description of what your broadcast is all about, and you’re ready to go.
- Be sure that your website or blog displays buttons. Your audience will want to subscribe to your podcast feed, so you need to make it easy for them.
You can now maintain your podcasts by ‘pinging’ the podcast directories when you add a new one. Be sure that the server you choose for your podcasting can support a huge bandwidth, as podcasting takes lots of room.
I’m new to this too, but I’m going to begin podcasting early this year, so we can get through this together. I can’t wait to pull in traffic from iTunes and to see my audience – and my pocketbook – grow. So, stay tuned for Carol’s Podcast!