Online pin board Pinterest is one of the hottest sites available right now. The site has enjoyed huge surges in traffic as people of all ages are using it to create online pin boards. However, as the site catches on, there have been some piracy concerns. Basically, sites like Flickr are concerned because people have been able to pin any image, including copyrighted images, to Pinterest. Because of that, Pinterest has been forced to change the way they operate. Introducing Pinterest’s Do-Not-Pin Code
Pinterest has introduced a new “do-not-pin code.” Site owners can put this code on their websites to prevent people from pinning images to their Pinterest pin boards. If a site has this code enabled, users will receive a message that says, “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”
As of right now, Flickr is the biggest site that’s using this code. Flickr is the third most popular content source on all of Pinterest, so this move will definitely impact the online pin board site.
That doesn’t mean that people cannot use Flickr to share pictures on Pinterest at all, though. All that it means is people can’t use Flickr to share copyrighted images. Images that aren’t copyrighted won’t be protected, so they can still be shared on Pinterest.
What the Code Means for Marketers
Marketers should actually be happy about this new code. At first, you might wonder why you should be happy about this. After all, it’s hard to be happy when images that you want to pin aren’t available. However, instead of looking at the short term problem, look at the long term solution that this offers.
If Pinterest continued to offer copyrighted content, the site would eventually lose respect in the online community. The loss of respect would lead to a loss in traffic. Then, over time, the site could be taken offline all together.
By adhering to copyright guidelines, the site will be able to keep up with the demands of operating online. Thus, it will be around for a long time, which means your marketing efforts won’t be wasted when you use Pinterest.
The Added Benefit
As an added benefit, you can also protect your copyrighted material. If you have copyrighted images on your site, feel free to use the code. That way, people can’t add your content to Pinterest.
Before I show you the code, I want to say one thing. Only use it if you really want to protect your content. After all, there are some benefits to letting people share your content on Pinterest. First, of course, you’ll get the additional exposure, and then, you’ll get some extra traffic. However, if you have material that you absolutely want to protect, you can use the following code:
Simply put this code into the header of each page that you don’t want to be pinned. Then, people will receive the error message if they try to pin your content.
If you don’t know how to add a code into your website, you can hire someone to do it for you. You can find providers on oDesk, Elance or Fiverr. They should be able to get the code up within minutes. Then, as soon as the code is up, people won’t be able to pin images from your site.
What do you think of Pinterest’s “do-not-pin” code? Do you think it will help the site stay up for the long term, or do you think it will just cause a headache for people who are trying to use Pinterest? Also, do you plan on using the code for your website? If so, will you use it for all of your pages, or just some of the pages?
Let me know in the comment section below. Thanks for reading Pinterest Announces a Big Change and please share on Google+, Facebook and Twitter, and I look forward to your feedback.