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Long Tail Keyword

August 11, 2011

By Carol Amato

 

The Difference Between a Short and Long Tail Keyword

Long tail is a big buzzword in marketing these days.  The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine.  The term was initially used to describe the niche business strategy that is used by companies like Amazon.

Marketers are now using the term to describe the phenomenon that “long tail keywords” could get more traffic combined than the broader, more general keywords.  For example, let’s say the keyword “dog training” gets approximately 2,420 searches per day.

Then you start looking at the long-tail keyword phrases for that niche – dog training collars, dog potty training, dog training careers, and so on.  When you add up all of the long-tail keywords, which are easier to dominate in the Google SERPs (Search Engine Results Pages), it equals more traffic than if you simply went after Dog Training.

Long Tail Keyword

If you have 10,000,000 websites competing for the term “dog training,” but only 361,000 competing for “dog training DVD,” then you have a far greater chance of reaching the first page than you would if you were competing against 10 million pages.

Being ranked number one for a broad term like “mp3” would probably take a truly exceptional SEO (search engine optimization) expert many months of very hard work and a very large budget for buying backlinks to accomplish.

Ranking for a term like “1970s folk mp3s” might be much easier – because it’s a long tail keyword.  If the term gets 50 searches per day, and you rank number three, then you might get 20 or 30 hits to your website per day.

If you rank number 30,714 for the term “mp3,” you won’t get any traffic from that at all.  Finding good long tail keywords is very important, because you need those long tail phrases to bring in traffic.

While some marketers shun long-tail keywords, believing they have to rank well for the prime keyword phrases, others are using it to reach a demographic that has money in hand.  Would you rather get traffic from people searching the wordLong Tail Keyword “golf” or from someone who types this into Google: “Taylor Made R580XD Titanium Driver?”

The person who gets more specific with their searches is usually someone who’s ready to buy – someone who knows what they want. The person typing in golf may want to know its history for a project, might want to take a golf vacation, or could be interested in attending a local tournament.  That won’t do you any good if your site sells golf clubs, but the long tail phrase will cater to that crowd.

Pick your keywords and phrases carefully.  Separate your broad, generic terms from your long-tail phrases so that you can monitor your Google SERP positioning and see how your keyword list is performing for you.

Long Tail Keyword

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  • Charlotte

    Carol, thanks for explaining this because I’ve always struggled understanding the concept.

    youre a gem! :)

    • http://www.CarolAmato.com/ Carol Amato

      You’re welcome, Charlotte, I struggled myself for a while.

      It is simple when someone who understands it explains it and gives examples.

      Glad to help. :)

      - Carol

  • Dean

    I use the Google adwords keyword tool and this info helps me know what to do..

    tyvm

    Dean

    • http://www.CarolAmato.com/ Carol Amato

      So glad to help, Dean.

      Thanks for stopping by. – Carol

  • Ara

    Hello Carol,

    The information you have provided in this post is a great starting point for my new business. I am making a note about picking keywords and phrases and will definitely follow your suggestions about separating broad, generic terms from your long-tail phrases so I can monitor Google SERP positioning.

    I am browsing your other articles and I find them motivating and very useful for my business.

    Thanks,
    Ara

    • http://www.CarolAmato.com/ Carol Amato

      Hi Ara!

      I am so glad you are getting some value from this post and using the info!

      Let me know if you have any specific questions…

      Have a Blessed Day! :)
      - Carol

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