Is AdSense Worth Your Effort?


I’ve had people ask me “Is AdSense Worth Your Effort?” – so I wanted to address this important topic for those of you wanting some information about it.

AdSense can be a great way to make money.  Actually, there are a lot of people who make thousands of dollars each and every month with only AdSense earnings.  You may get excited hearing this, and it’s possible you may already be seeing dollar signs, but don’t get your hopes up just yet.

Even though you may have heard about some who bring in five or six figures per month with AdSense, you need to keep one very important thing in mind.  In order to make that kind of money with AdSense, you need to have a ton of traffic!

In fact, most people who make more than $100 per month with AdSense either have a very large website with thousands of visitors per day, or they have dozens, hundreds, or even thousands of smaller websites.

For most people, AdSense may not be worth the effort to create sites only for promoting it.  AdSense only pays a few cents for each click, depending on the keyword you target (some pay a lot more) and those few cents are a lot smaller than they were just a few years ago.

Is AdSense Worth Your Effort?

A few years ago, some people were getting several dollars per click for many keywords.  These days, $1 clicks are relatively rare in most niches.  Most clicks seem to be under $0.50 now, and smaller niches may experience clicks of only around $0.10 (or even less.)

In order to make $10 per day, at $0.10 per click you would need 100 clicks.  If your click through ratio were 5%, you would need 2,000 visitors to your site every single day just to earn $10 per day.

For sites with very little traffic, you would have to have a really fantastic click through ratio in order to earn decent money with AdSense – or, choose highly competitive keywords that pay a lot, but are harder to rank high for in the search engines.

Some sites just naturally have traffic that doesn’t buy much as far as paid information, but they like to click through links to access free information.  Webmasters who have sites that target the freebie seeking demographic should test AdSense links to see which type performs best.

If you’re running a site that has an extremely general audience, AdSense might also be a good alternative.  AdSense is usually pretty good at delivering targeted ads.  You can create thousands of content pages with AdSense links, place the code in your blogs, and watch your monthly earnings rise as you create more content for your readers.  

If  your only goal is to make money without becoming a product owner, then create a content-laden site that weaves affiliate links into the text and provides ample opportunities for clicks to AdSense links.  This way you can profit from the information you’re delivering.

Is AdSense Worth Your Effort?

  • Rich

    I haven’t even started using Adsense yet because I really didn’t know much about it. Thanks for the good information – I love your websight.

    • Carol Amato

      You’re welcome, Rich and thanks for your comment. – Carol

  • Karen

    Thanks for the input on Adsense…helps to get an inside look.

    • Carol Amato

      Glad to help out, Karen.
      Thanks for stopping by. – Carol

  • Tony

    Hi Carol,

    Yes I use adsense…it is worth it..a few dollars a month x 20 or 30 sites..soon mounts up.
    It is a numbers game..but I would say as long as the ads are relevant to your site and minimal..go for it. after all it’s free.

    • Carol Amato

      Hi Tony,

      Yes, I use AdSense too as it can be worth it if used with the right strategy.
      Thanks for stopping by.
      – Carol

  • phil

    That’s a very nice and intelligent blog ,I just fund it useful,I was just thinking to use adsense in one of my blogs.

    • Carol Amato

      Thank you, Phil, glad to help.

      Thanks for stopping by. – Carol