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Increase Your Exposure with Video Marketing

January 21, 2012

By Carol Amato

Increase Your Exposure with Video Marketing

Increase Your Exposure with Video Marketing

Video marketing is one of the hottest trends available right now.  Today, I’m going to introduce you to the different types of videos you can create in order to increase  your exposure with video marketing

Increase Your Exposure with Video Marketing imageWhat is Video Marketing?

Let’s start with an overview of video marketing.  Video marketing is the process of creating and uploading videos in order to drive traffic to your website and help you make sales.  You can create the video with a webcam, Windows Movie Maker or another video creation program.  You can also hire someone on Fiverr to make the video for you.

Increase Your Exposure with Video Marketing imagesOnce the video is created, you can host it on YouTube, Vimeo, Daily Motion, Viddler, another video submission site or on your website.  Additionally, you can put the video on many video sites and on your website.  This is the best option, since it will give you the most exposure.

It’s important to note that anyone can take part in video marketing.  In fact, if you go online and look around, you’ll find videos from individuals, big corporations and everyone in between.  So many people like this technique because:

  • It’s cheap (or free if you use a webcam or Windows Movie Maker)
  • People like to watch videos
  • It’s an easy way to get your message out there
  • Videos have the ability to go viral

Types of Videos

Now that you know what video marketing is, I’m going to go over the types of videos you can create for marketing purposes.  You can create:

  • Testimonials
  • Product demonstrations
  • Product introductions
  • Instructional videos

Testimonials

Testimonials are one of the best ways to market your products.  After all, people are going to be more apt to purchase your product if they see a video endorsement. 

Increase Your Exposure with Video Marketing graphicIt’s important that your video testimonials are authentic.  Thus, use real customers to create your videos.  If you can’t find real customers, offer to give someone your product for free (review copy), as long as he creates a testimonial for you after he receives it.

Product Demonstrations

If you have a product that requires a demonstration, you can create a product demonstration video.  You’ll just need to show people how to use the product in the video. 

It’s important to note that your product doesn’t necessarily have to be the main focus of the demonstration.  I saw a great example of this on YouTube recently.  Someone created a video demonstration on cleaning granite countertops.  The person wasn’t selling granite countertops, but she was selling granite countertop cleaner.  She used the cleaner in the video, and told viewers how they could purchase it.

Increase Your Exposure with Video Marketing pictureThis was much more effective than it would have been if the person had created a “Granite Countertop Cleaner” demonstration.  No one’s going to search for that, but people will search for “how to clean a granite countertop,” and when they come across this guy’s video, there’s a good chance they’ll buy the cleaner.  Keep that in mind when you do product demonstration videos.

Product Introductions

Product introductions are also popular with video marketers.  Let’s say you have a hot new product that you want to tell people about.  You can create a video about the product during the pre-launch phase to generate some buzz.  Then, you can create a new video once the product launches.  Again, this will pump people up and help you move them toward serious interest and the checkout line.

Informational Videos

Finally, you can create videos to teach your audience tips and techniques.  For instance, if you teach people how to use social networks to promote their businesses, you could create a video that explains a specific tip or technique. 

Increase Your Exposure with Video Marketing graphicsNotice that I said a “specific tip or technique.”  You don’t want to give everything way.  Thus, if you have a five step plan for getting more Facebook fans, only give viewers one step.  Then, offer them a product that contains all five steps.  That way, you’ll enjoy the full benefit of video marketing.

I have Camtasia for my screen capture capabilities but you can get free programs that work very well.  Jing is one which allows you a total of five minutes for each video.  CamStudio is another program that is free, so give these a try if you don’t have the budget and just want to test the waters.  :)

Now that you have a basic overview of video marketing, I’m interested to know what you think about this topic.  Would you like to learn more about video marketing?  Do you have specific questions?  Sound off in the comment section below.  I’m looking forward to reading your feedback.

You can visit my YouTube channel if you like.  Thanks for reading Increase Your Exposure with Video Marketing and please share on Google+, Facebook and Twitter.





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  • Emily

    Video marketing is so prevalent right now. We all could use an increase in our exposure. To continue to grow, I think videos are a must.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Emily,
      Yes, video is very hot right now and is a wonderful way to increase our exposure and get traffic. I agree that they are a must, but we need to get over all of our hangups that keep us right in the middle of our comfort zone! lol

      Thanks for stopping by. – Carol

  • Ruth

    Great post as always. I watched some of your YouTube videos. Frankly, they terrify me at this point. I ran into a problem with the Google image search. I don’t have an ‘advanced’ drop-down tab. I’ll keep looking. Maybe some of your readers can steer me in the right direction. Thanks for all the useful info. I am putting it to use.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Ruth!

      Thanks, I try to post different subjects with a wide range of interest to folks. Actually, that finding images post needs to be updated because Google changed YET AGAIN….I don’t find the drop down in order to filter out copyrighted images any more…. will have to check into that. You can use iconfinder.com and morguefile.com for free images, however. :)

      Glad you are using the info I give – that’s my plan, so yay!!

      Have a great weekend. – Carol

  • Ray Maselli

    Very informational and informative. Something to look forward tol. Thank you

    • http://www.CarolAmato.com/ Carol Amato

      Hi Ray!

      Glad you enjoyed the post. Hope you have a fantastic weekend. :)
      - Carol

  • http://www.4alaw.com/business/ Terry

    I had no idea there were so many video sites. Just shows how out of touch i am! Thanks Carol I will be implementing these strategies.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Terry,
      Yep, and many more than I mentioned. Glad you’ll be using the info in the future.
      Have a great weekend.
      - Carol

  • Clara Leake

    Carol, you struck a nerve. I’m terrified of making a videa. but you make it sound so easy and encouraging. Heck, why not? I’ll give it a try very soon and will let you know when and what it will be about.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Clara,
      Well, it is scary at first, but then when you’re done, you are very glad you stepped outside of your comfort zone! :)
      Have a great weekend.
      - Carol

  • http://www.ejalvarez.com Eduardo Alvarez

    Hi Carol,
    I agree with you about videos in your website. I am not selling anything yet, but definetely I will be using videos in my website to promote products and ideas.
    Thank you,
    Eduardo Alvarez.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Eduardo!
      Great – glad you will be using video. Many of my videos are simply instructional content. The sky is the limit.
      Have a great weekend. – Carol

  • hagar

    congrats on your first year! and you’ve grown visibly in your skills the whole time… yay for you!

    • http://www.CarolAmato.com/ Carol Amato

      Thank you, Hagar! I have enjoyed it, through the tough times and good times; it has been a great journey!
      Have a great weekend. – Carol

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