Increase Your Exposure with Video Marketing
Increase Your Exposure with Video Marketing
Video marketing is one of the hottest trends available right now. Today, I’m going to introduce you to the different types of videos you can create in order to increase your exposure with video marketing.
What is Video Marketing?
Let’s start with an overview of video marketing. Video marketing is the process of creating and uploading videos in order to drive traffic to your website and help you make sales. You can create the video with a webcam, Windows Movie Maker or another video creation program. You can also hire someone on Fiverr to make the video for you.
Once the video is created, you can host it on YouTube, Vimeo, Daily Motion, Viddler, another video submission site or on your website. Additionally, you can put the video on many video sites and on your website. This is the best option, since it will give you the most exposure.
It’s important to note that anyone can take part in video marketing. In fact, if you go online and look around, you’ll find videos from individuals, big corporations and everyone in between. So many people like this technique because:
- It’s cheap (or free if you use a webcam or Windows Movie Maker)
- People like to watch videos
- It’s an easy way to get your message out there
- Videos have the ability to go viral
Types of Videos
Now that you know what video marketing is, I’m going to go over the types of videos you can create for marketing purposes. You can create:
- Product demonstrations
- Product introductions
- Instructional videos
Testimonials are one of the best ways to market your products. After all, people are going to be more apt to purchase your product if they see a video endorsement.
It’s important that your video testimonials are authentic. Thus, use real customers to create your videos. If you can’t find real customers, offer to give someone your product for free (review copy), as long as he creates a testimonial for you after he receives it.
If you have a product that requires a demonstration, you can create a product demonstration video. You’ll just need to show people how to use the product in the video.
It’s important to note that your product doesn’t necessarily have to be the main focus of the demonstration. I saw a great example of this on YouTube recently. Someone created a video demonstration on cleaning granite countertops. The person wasn’t selling granite countertops, but she was selling granite countertop cleaner. She used the cleaner in the video, and told viewers how they could purchase it.
This was much more effective than it would have been if the person had created a “Granite Countertop Cleaner” demonstration. No one’s going to search for that, but people will search for “how to clean a granite countertop,” and when they come across this guy’s video, there’s a good chance they’ll buy the cleaner. Keep that in mind when you do product demonstration videos.
Product introductions are also popular with video marketers. Let’s say you have a hot new product that you want to tell people about. You can create a video about the product during the pre-launch phase to generate some buzz. Then, you can create a new video once the product launches. Again, this will pump people up and help you move them toward serious interest and the checkout line.
Finally, you can create videos to teach your audience tips and techniques. For instance, if you teach people how to use social networks to promote their businesses, you could create a video that explains a specific tip or technique.
Notice that I said a “specific tip or technique.” You don’t want to give everything way. Thus, if you have a five step plan for getting more Facebook fans, only give viewers one step. Then, offer them a product that contains all five steps. That way, you’ll enjoy the full benefit of video marketing.
I have Camtasia for my screen capture capabilities but you can get free programs that work very well. Jing is one which allows you a total of five minutes for each video. CamStudio is another program that is free, so give these a try if you don’t have the budget and just want to test the waters.
Now that you have a basic overview of video marketing, I’m interested to know what you think about this topic. Would you like to learn more about video marketing? Do you have specific questions? Sound off in the comment section below. I’m looking forward to reading your feedback.
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