How To Use Social Bookmarking To Build Effective Backlinks

If you haven’t already used social bookmarking to create effective backlinks for your blog site, you’re missing out on a great way to target traffic to your site. I recently featured a blog post about Ilka Flood and how she features me on her newsy site, Internet Marketing Daily, and it’s a perfect example of how social bookmarking works.

Basically, any time I tweet something containing a link, it appears on her website as “news.” That’s really cool and an amazing help to me in getting the word out about whom I am and what my site is all about.

How To Get Your Social Media Links

In this video, I show you where to look to get your social media links to give to others so they can connect with you.

Click to Play, then Full Screen button in lower right corner…

What is Social Bookmarking and How Can I Use It?

Social bookmarking means that you can combine your best links online rather than saving them to your computer and taking up space. Search engines see these bookmarks as backlinks and can benefit your sites in the following ways:

  • Increases your branding abilities and lets others know who you are.

  • Drives traffic to your site because webmasters use the backlinks to bookmark their own posts.

  • Search engine ranking improves.

  • Lets other bloggers know who you are and gives you a chance to interact with them.

  • Constant connections, rather than depending on others for your backlinks.

  • Saves time and energy.

  • Puts you ahead of competitors.

As the Internet becomes more intense it becomes a headache to remember links, names and helpful sites. Social bookmarking is replacing browser bookmarking as a way to post, catalogue and tag labels onto your bookmarks and share with your friends and colleagues.

social-bookmarkingThere are a number of social networking sites. You can choose one or several from a long list of sites. It’s easy to get started on your social bookmarking strategies.

  • Choose the website(s) you want to use for your social bookmarking needs (a current list of bookmarking sites is available on Wikipedia).

  • For each site you choose, you’ll need to fill out a complete profile about yourself and your company, plus a link back to your website.

  • Download available tools and buttons and then add them to your blog or website.

  • Tag or use keywords to your bookmarks.

  • Network with others online who share your interests in a certain topic.

Now it’s time to browse other bookmarked sites and expand your social contacts. Search by tags or keywords where others have used the same ones you used for your site. You’ll be amazed to see how much you have in common with others.

Social Bookmarking Sites You Should Try

Your choice of social bookmarking sites is simply a matter of preference according to your interests and how you’ll utilize them. I especially like and love to use the following:

  • Tumblr – This site is so easy and lets you share everything –music, quotes, videos from your phone, email, browser or desktop, plus photos, text and links. Tumblr’s site also lets you customize anything so you can really brand yourself and your product.

  • StumbleUpon – This popular social bookmarking site lets you share your blog with your network. Again, it’s easy and really fun to use. You can easily make sure that your new images, sites or blogs get known on the web.
    Click to see how I’ve been using StumbleUpon.

  • – Easy-to-use interface that helps you to gather the content you want to feature and divide it into various topics. Keywords can be used for the topics and you can have fun following and communicating with others.

Those are my personal favorites, but here are some others that are extremely popular and that you’ll want to check out:

  • Digg – This site gets its name from helping you “dig” up the news and other information from the Internet. Digg is a safe place where you can advance your own posts and watch what others with the same interests are up to.

  • Reddit – Many marketers are using Reddit and give it high marks. You can get a high volume of traffic to your sites when you share links in a popular ‘sub-reddit’.

  • Delicious – Store, share and find other web bookmarks with this social bookmarking site. Delicious lets you build ‘stacks’ after you’ve bookmarked five links and if a stack is published, others can share and follow it. There are twelve categories available that bloggers use most.

Social BookmarkingI like social bookmarking because no matter where I am, I have my bookmarks stored on a computer, phone or other device. The use is instantaneous, and I can easily look at other bookmarks being saved and filter the content based on my wants and needs.

If you’ve never used social bookmarking before, I really urge you to look at what’s available and see if you think one would work for you as part of your business strategy. Be sure and let me know what you find and how you view social bookmarking.


Take Care,

Personal Coach and Mentor
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  • Arbaz Khan

    Nice list!
    I am currently using only for social bookmarking purpose. I was using StumbleUpon and Reddit as well but even though I got high traffic from them, the bounce rate also increased due to it, so I stopped using it. Other than these 3, I have never given a thought to use any other site.
    But thanks for making this list and after reading a number of posts about SEO benefits of Tumblr, I should probably check it out too.
    Thanks for the post :)

    • Carol Amato

      Hi Arbaz!

      Bounce rate is important for sure, but I’d rather have more traffic in the hopes of connecting with someone rather than worry about it. I realize it affects seo somewhat, but once you have an engaged reader they possibly turn into a subscriber, then a customer, which to me is worth the risk.

      I’ve paid to have my site optimized for speed, which is very important too, so that helps me a lot.

      Yep, once you’re under the radar of a owner, and they publish every tweet with a link you put out, it’s good for some nice traffic, love! :-)

      All of the traffic from these sites really add up.

      Thanks for stopping by to share your thoughts. :)

      – Carol

  • Adrian Gonzales

    Thanks for sharing this important post. Its really show what social bookmarking can do to make backlinks. =)

    • Carol Amato

      You’re welcome, Adrian!

      Have a great weekend. :)

      – Carol

  • Geri Richmond

    Hi Carol,

    I love this post. Thank you for doing the video. I’m going to come back and watch it again. I’m going to go to notepad and put all of my URLS in it just like you did in the video.

    Thanks for the great info. :)


    • Carol Amato

      You are very welcome – I know it’s simple, but to have them all in one place really is helpful.

      Have a great day. :)

      Take Care,
      – Carol

  • asgonzales

    Backlinks is important in the world on internet business. Now social media are now emerging in this business as tool in promoting your business.This post show us how important and effective social media in creating backlinks. Thanks for sharing this @Carol_Amato_.

    • Carol Amato

      yeah, it’s a good thing :)