How To Make A Squeeze Page


Discover How To Make A Squeeze Page!

What exactly IS a squeeze page?

A squeeze page is basically a web page that’s used for the purpose of getting people to opt in to your newsletter or mailing list by entering their name and email address.  It is also known as a lead capture page, landing page and splash page.  A squeeze page generally doesn’t have as much copy as a sales letter, but most squeeze pages have some text and bullet points listing the benefits of what’s being offered.

A squeeze page is essential when it comes to list building.

Increasingly, video is being used in place of text on squeeze pages.  Most text-based squeeze pages consist of a headline, a short paragraph or two of copy, a few bullet points, and an opt-in box – all “above the fold,” meaning the reader doesn’t have to scroll to continue reading.

If you’re tech-challenged, watch this training which includes shortcut codes software review:

How to create a squeeze page

How to upload a webpage to your hosting

How to make an opt-in form to build a list

& Much, MUCH More!

Click Arrow to Play, then double click for full screen…  


Some squeeze pages will also have graphics, including a header and footer, and perhaps other graphics such as an eCover for a free report that’s being given away as a reward for opting in.  The entire purpose of the squeeze page is to get a new subscriber.

First, you need to create a basic HTML page.  You can do this using a WYSIWYG editor, which should make it easier for beginners.  WYSIWYG stands for “what you see is what you get.”

A WYSIWIG HTML editor lets you design visually, and you generally need to know little HTML, if at all.

Many people use a darker red or a medium blue as the background color for their squeeze page, but you can use any color you like, as long as it isn’t incredibly bright and distracting and it looks good with any other elements you may use on the page.

You don’t want to put your text directly on this colored background, because it will probably be difficult to read.  What you want to do is create a table with a white background, and put all of your text and graphics inside the table.

How to Make a Squeeze Page

In your program, create a table with a single cell (1×1) and set the background color to white.  This table should probably be between 700 and 800 pixels in width.  Most people use between 750 and 770 pixels, because it’s large enough to look good on monitors with very high resolutions, yet it still shows up well even at 800 x 600.

Inside this table, you’ll want to put the rest of your squeeze page information.  This should include a headline, a little copy, bullet point or a video, and your opt-in box (you’ll get the code for this from your autoresponder).

Check out my Free Stuff page for a free download of a program which will help you know how to make a squeeze page.

You can also put the eCover of the product you’ll be giving away to subscribers, if you have one.  Your headline should be something that will draw visitors in and make them really want to sign up to get the information you have.

If you’re giving away a 10-page report on the hidden dangers in pet food, your headline might read, “Did you know the food you give your beloved pet could kill him?  Read this shocking FREE report about dangerous additives in pet food that could cause your four-legged friend to suffer a slow, agonizing death!”

Next, you need to include some very short teaser copy.  Just put in a paragraph or so of bullet points that describe the product you’re giving away for free.  Make sure to list benefits and not simply features.  If you’re using AWeber, you’ll create a list, and then get the code from your admin area.

You’ll need to paste the form into the HTML area, then you’re finished with your squeeze page!   Just save the file, upload it and test it, then start sending traffic to it.  Please leave a comment so I can review your squeeze page. 

How To Make A Squeeze Page

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  • Nelly

    I’m working on my squeeze page right now. This is exactly what I needed. Thanks!

    • Carol Amato

      Thank you for your comment, Nelly – so glad to help! :)


  • Thomas

    I realize now that I need a new squeeze page. I did not have a clue as to what I was doing when I made my old one. Thank you for the info!

    • Carol Amato

      I’m so glad I can help, Thomas!

      Thanks for your comment.


  • Richard Bohn

    Great information on how to creat a squeeze page. Will give it a try. I have worked with computers for about 10 years, but have never known how to make a squeeze page. Thanks for sharing your God centered life.

    • Carol Amato

      Thanks, Richard. You’re welcome as I really enjoy trying to help others reach their goals. The squeeze page really is the most important site we could make.

      Have a blessed weekend!

  • Sandra

    Thank you, I will start making my squeeze page god bless you
    Carol nice weekend!

    • Carol Amato

      You’re welcome, Sandra.

      – Carol

  • April Langford

    Hi Carol
    Love your post. They help a lot. I am trying to get all of : list, hostgator, autorespnder, website, wordpress through hosting account for blogs, all tied in together. I think I have been information overloaded. :). I just about have it. I wish I had a coach to help me one on one. I have Advertising Profits from home. Have read through it twice.
    I am also a MK consultant. I was wondering if you had a personal coach through Anthony Morrision program? Thanks have a great weekend

    • Carol Amato

      Hi April,

      We seem to have a lot in common. :) I like your attitude. No, actually, I have not been through Anthony’s coaching program, but found a private coach for a short time. I am in a club at this point in time and find it to my liking. I understand how you feel about information overload – just take it step by step. It is a layering process and learned little by little, one skill after the other.

      Love Mary Kay products! They are such great quality!! :)
      Thanks for stopping by. – Carol

  • Roger Kaus

    Thank Carol For All You Have Done I Appreciate It So Much Roger.

    • Carol Amato

      You’re welcome, Roger.

      Have a great weekend.
      – Carol

  • Sheila

    Super content and great advice, Carol. You say you’re just starting this, but you can use all the terminology – very impressive! However, you’re beginning to lose me – “create a table with a single cell (1×1) – I’ve no clue but may know once I work the download.
    Thanks so much!

    • Carol Amato


      I started Internet marketing at the beginning of the year, but have been
      using computers since 1992. :)

      If you downloaded Sharepoint designer, you would go to Tables, ……etc……then you would see what I am talking about…

      Hope to help and have a great day.
      – Carol

  • Lyn

    Hi Carol,
    I’ve been trying to figure this out for a while, thanks for dropping it into my lap (and my inbox)! I’m sure Daniel will enjoy those sugar cookies.

    God bless,

    • Carol Amato

      Hi Lyn!

      You’re welcome, I sure do enjoy trying to help folks with info that I needed at one point…
      Yeah, this recipe is for soft cookies that are SO good….and very comforting. Not sure about the calorie count, but we won’t go there. lol

      Thanks for stopping by. – Carol :)

  • Clifford Curnow

    I’m having trouble with figuring out how to make money online and also with traffic as I’m not having enough money on hand to do anything. I did like your squeeze page video it was great :-)

    • Carol Amato

      Hi Clifford,

      So glad you watched the video and enjoyed the content. The foundation of my business is list building……are you building a list? What is the URL to your site? Use the Search feature on the right side of my blog, to type in any term that you are wondering about. For example, type in “free traffic” and hit Enter on your keyboard. You will see all the posts on my blog about that topic…

      Hope to help. :)
      – Carol

  • Kenneth Holt

    I have so much info on this but you explain it to were even I can do it. You are the greatest and I am proud to call you a friend. Sorry Haven’t shot you any emails but dummy me, When my contract with sudden link ended I sign up with dish network since I just sign up with them on thTV thing. Anyway they are in hoots with at&t and they made sound so good and that was a big joke so dish also has their own and still having problems. Why me and the good lord is always looking after us but he can’t do it all. Being out in the country makes it hard on the choices we have. I am so ready to get affiliates sterted and even a blog or 2 but it’s funny but still scared and if you could know you would laugh at that because of all the things I have done in my life but I want to do it right, always HELP!!!!!! Take care always Your family and you are always in our prayers! Kenny

    • Carol Amato

      Hi Kenny,

      I’m very glad that you enjoyed the blog post – as I really enjoy helping folks and try my best to explain things in an easy to understand manner.

      Changing companies with TV/Internet service can be very confusing – been there, done that. :-)

      If you have any specific questions regarding how to put a squeeze page up, please let me know and I will do my best to help you.

      Have a great rest of the week. :-)
      – Carol

  • Dexter Miller

    Good Morning Carol–

    Just watched your squeeze page tutorial, Great stuff, Thanks. But, how do you link the Johnson Box “I’;; Take It” to your Paypal, Vlinkbank and Clinksure accounts? Please do another short video on that process.

    Thanks for all that you do.

    • Carol Amato

      Hello Dexter,

      PayPal provides simple step-by-step instruction videos on how to link a button with your payment link. I highly suggest using the resources that already exist, as I could never improve upon what they do. I simply created a payment button in PayPal, and use the text link to hyperlink the actual button picture on my Sales page.

      I don’t use Vlinkbank, but I’m sure the process is very similar.

      Again PayPal is an excellent source for training on this. :-)

      Have a great day.
      – Carol

  • Jerry Maloy

    Hello Carol;
    Suger cookies sound good :-)
    I enjoyed reading how to make a Squeeze Page. I noticed most of the comments
    are from two years ago.I am trying to learn all I can .Thank You Jerry

    • Carol Amato

      Hi Jerry,

      Glad you enjoyed it. The comments are from 2011 because that’s when the post was published. Still relevant today, however. :) Let me know if you have specific questions….

      Have a good evening.
      – Carol