In Internet marketing, “change is a constant.” Nothing ever remains the same – almost day to day in the constant and revolutionary changes of the Internet. In fact, it’s been said that since the advent of the Internet, every year of change equals five years of changes in the previous world. Wow!
Internet marketers must be aware of the constant changes and new ways to make things happen. Social media has provided new ways to communicate with our customers – and how they communicate with us.
We learn of successes and failures literally seconds after they happen and we’re able to adjust our business plans as needed to ensure success and avoid the failures that others are experiencing.
But, we can also learn and pave a path of success before others. The tools that are now available can break down barriers and keep our businesses in a constant flow of positive decisions.
Here are some ways to ensure that we remain open to the constant changes in the way we do business on the Internet:
Keep an open mind. Other than practices that compromise our integrity and honesty, we should keep an open mind to opportunities offered to us on an almost daily basis. We may not like some of the changes we see, because we’re “comfortable” with the old ways, but don’t close your mind. Try to see farther down the road and where the changes may lead.
Don’t get too comfortable. Change can be mildly to excruciatingly uncomfortable, but keep in mind that things usually change for a reason. Perhaps the majority wanted change or maybe the change is a shortcut that will help us reach a goal more quickly. Give change a chance.
Be flexible. Flexibility in business means that you won’t miss out on opportunities that can make positive changes in your business and your money-making abilities. Don’t make snap decisions about ideas and new concepts, but stop and analyze how they may be beneficial to the future of your business.
Develop a positive attitude. Staying open to changes in the way we do business requires a positive attitude. A positive attitude will show in the way you communicate with your customers and will strengthen the relationship.
Change can be a springboard that can take your Internet marketing business successfully into the future and open greater opportunities for your ultimate success. But, if your attitude is skewed toward change, it can become a big roadblock on your journey to success.
Among the many changes taking place in our Internet world are the ways SEOs search and find information. Ignoring those changes might mean sudden death for your business, but utilizing all of the information available on the Internet on how to use the new search methods to your benefit can put you miles ahead of the competition.
Big changes are also taking place in social media sites. Facebook has just announced a new design for its news feed, and it promises innovative methods that we can use to benefit our business growth. Other social media sites are scrambling to keep up with Facebook’s constantly changing format – so stay tuned.
New ways of advertising are also cropping up on the Internet. More polished expertise in targeting audiences with our ads are becoming commonplace – and social media sites are brimming with ways that we can utilize the sites to make the most of our advertisements.
Being open to Internet marketing changes requires constant monitoring of what’s happening online. That’s where blogs and site followers can be of help. Sharing new and innovative ideas and asking for feedback are ways that we can know about changes that might affect us all.
John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”
Don’t miss the future – be open to the changing world of Internet marketing.
Do you struggle with change, and if so, how? I sometimes buck against it initially, but quickly realize that it’s good for growth, and having a positive attitude is essential! Would love to hear your thoughts below…