How to Get Keyword Ideas with Trellian
The right set of keywords can help marketers drive traffic to their websites and make lots of sales. Before you can build a strong keyword list, you have to come up with lots of keyword ideas.
Today, I’m going to show you how to use Trellian’s Keyword Tool to get keyword ideas. After you get some ideas, check out my post titled “A Beginner’s Guide to Keyword Research.” Follow the rest of the steps in the post so you can find the best keywords for your campaign.
Before I get into the Trellian keyword tool, I want to give everyone a primer on keyword research. Once you understand keyword research, you’ll know why you need to use it in order to be successful with Internet marketing.
What is Keyword Research?
Keyword research is the process of finding the best keywords for your website, blog posts, press releases and articles. Basically, you want to find the keywords that your customers type in when searching for your products or information online.
For example, if you’re selling an AdWords guide, you’d want to find keywords associated with AdWords guides. Once you conduct your research, you’ll find the keywords that people are likely to type in when looking for your site.
After you add the keywords into your site, the search engines will crawl your website and assign it a ranking. The ranking will be based on a variety of factors, including your keywords and the density of those keywords. If you have the right keywords and density, you can expect to move up in the search rankings. If you don’t know what keyword density is, check out my blog post on the topic.
Now that you have an overview of keyword research, let’s take a look at how the Trellian Keyword Tool can help.
The Trellian Keyword Tool
The Trellian keyword tool is a free service that searches keywords that are related to a main search term. You can access the tool at http://www.keyworddiscovery.com/search.html. Once there, enter the CAPTCHA into the top box, and then type your keyword into the bottom box. The keyword should be a general word or string of words that are related to your niche.
After you click search, a list of related keywords will come up. You can go through the list to get other keyword ideas.
For example, let’s say I’m marketing Xbox 360 video games. I’ll go to the tool and type “Xbox 360 games” into the search box.
Now, I have access to a ton of different keywords that are associated with Xbox 360 games. As I look through the terms, I can see their search volume. The higher the search volume, the more popular the term is.
I can go through and add keywords to my list. Then, I’ll go to the AdWords Keyword Tool, as I mentioned in my post “A Beginner’s Guide to Keyword Research.”
Tips for Using the Trellian Keyword Tool
Now that you have a basic idea of how to use this keyword tool, I’m’ going to give you some additional tips that will help you get the most out of this free resource.
First, search for different keyword combinations. In the previous example, I searched for “Xbox 360 games.” If I really wanted to conduct keyword research on that topic, I would try different search terms. For instance, I would try “buy Xbox 360 video games,” “Xbox 360 games for sale” and so on.
Second, you need to look for some long tail keywords. Long tail keywords are keywords that contain two to five words. These words are typically easier to rank for than shorter words are. Therefore, you need to select some long tail keywords as you conduct your research.
Finally, be willing to put the time in when you conduct keyword research. You can’t just go online, type in a couple of keywords and have a list within minutes. Instead, you have to put hours into the process in order to get the best list possible. This is why it’s so expensive to pay someone else to conduct your research for you. It’s not because it’s impossible to do. It’s because it’s time consuming, so agencies charge top dollar.
Use these tips to get your keyword research off the ground. Also, be sure to check out my previous post on keyword research so you can find some great keywords for your blog, website and articles.
Also, if you have any keyword research tips, leave me a comment on this post. I’d love to hear how you conduct your keyword research. Thanks for reading Get Keyword Ideas with Trellian and please share on Google+, Facebook and Twitter.