Get Free traffic by search engine optimization … which is simply the term that has been given to the process of going through the steps you need to take to get your site/page ranked at the top of Google, Yahoo and Bing.
(You can also get free traffic from Facebook, Twitter, article writing, forums, etc.) Search engine optimization will NOT happen by itself.
Search engine optimization basics to get free traffic:
How Do Search Engines Work?
How does Google “see” a website?
How does a website get ranked?
Google ranks web PAGES, not websites.
You should target a different keyword on each web page/blog post to increase traffic. You have to let Google know which keyword you want a particular page on your website to rank for – (SEO) – Search Engine Optimization. Provide great content, good articles/posts to get free traffic generated by people searching for certain keywords.
Keywords are like magnets, and they pull traffic to your site, and they do so through the search engines.
You need to build a content-based website or blog. This content can be articles or posts centered around a keyword that you have chosen. Articles are great search engine food to get traffic to your site.
If you have a WordPress blog, you can install WordPress.com Stats plugin in order to see what keywords are searched for to get to your site and then optimize that particular post/article to increase the flow and get free traffic.
When doing search engine optimization (SEO), the first and most important question to ask yourself: “Which keywords do I want to rank for?” Google WANTS to rank you for your targeted keywords. How does Google use keywords when it is analyzing a website?
- On-page analysis
- Off-page analysis
Keywords are the basis of both types.
On-Page Analysis – for your site as a whole, Google looks at these key things:
- Site map (look at my footer)
- Internal linking structure
For each page of your site, Google looks at:
- URL structure
- Meta tags
- Article title
- Article content
Optimize each PAGE of site for these factors.
- Inbound links (or “backlinks”)
- Link text (contains the keyword you want to rank for)
- Quality of the linking site (PageRank)
- Linking site category
Not all inbound links are created equal. There is an optimal type of inbound link and a suboptimal type. We should always optimize the kind of links that come to our site.
Click here to see another cool post called How to Get Free Traffic and Branding Using a Gravatar.
With search engine optimization (SEO), we don’t have to wait around for other people to link to us – we can be proactive about it, and we can go out and secure the links we want and get free traffic.
Google wants to see links between similar topic sites. For example if you have a site about learning to play the guitar, and you get an inbound link from a site about cooking that is a PageRank 5 website, that’s okay. You will still get some points for that and your rankings are going to go up, and you’ll get free traffic.
Let’s say that you get another link from a PageRank 5 site, but this site is also about learning to play the guitar. That link is going to count for even more and will boost you even higher in the search engines than the cooking link did. The reason is – it is from a site that matches your site in the way of subject matter.
You can broaden this out a little more. Even if you get a link from just a general music site, that is going to be better than a link from a cooking or recipe site, typically. This is the norm in a typical situation but not in all cases — you also need to consider PageRank.
A general rule to follow is that you want to try to get links from sites that are on topic to yours, as closely matched as possible. However, if there is a great linking opportunity from an off-topic site, you should jump on it in order to get free traffic. You will still benefit in search engine optimization and will get free traffic.
I’d love to hear your thoughts below.