On the Internet there are basically two types of traffic that you can get, paid traffic and free traffic.
A few common types of paid traffic include banner ads and pay-per-click marketing. With banner advertising, you would have some banners created. Then, you would either join a network which would distribute your banners for you to different websites or you could approach different website owners individually and ask them if they would place your banner on their website, which would cost you a monthly fee or something similar.
Pay-per-click traffic is where you would join a pay-per-click program like Yahoo Search Marketing or Google Adwords. Google and Yahoo networks would place your ads on different websites, and you would pay each time that ad was clicked. They would also place your ads within their search engine results.
What is free traffic?
Free traffic comes from places like search engines or from Web 2.0 Sites (which are basically sites like YouTube, Facebook, Twitter, and other websites that have a link posted to your website), this includes article directories, websites/blogs, web directories, Web 2.0 sites and social networking sites.
What kind of traffic do you want to get to your website?
I think you should focus on only free traffic in the beginning stages of your business.
There are reasons for this recommendation.
Down side of paid traffic
This doesn’t mean that it is a BAD thing … as many are making a lot of money on the Internet and their main traffic source is paid traffic. However, usually those people have a huge budget and a team around them who manage all of the different elements for them. If they are are doing it themselves, they are constantly in a state of stress and worry because of so much money at stake.
To make matters worse, paid traffic is a little bit finicky – things tend to change frequently and the slightest change can throw things completely off.
You could be advertising on Google Adwords, and they could just make a tiny change to their policies, their Google Adwords program and suddenly, because of the change they made, your campaign could be wiped out over night! Or suddenly your bid prices will skyrocket, and you’re paying a lot more. You have to go in and figure out what is going on. It keeps you in a state of stress and worry.
It is wise to learn a little bit about search engine optimization and how to get free traffic.
If you go about implementing your free traffic channels correctly, it has the quality of being automated. You can set it up once, and that free traffic will continue to come in on complete autopilot day after day without you having to do any extra work.
When you have a business where you can be “hands-free” on major elements, of course, that positively affects your personal life.
Click here to see another cool post called 6 Ways To Get Free Traffic For Your Website.
Free traffic benefits
Low maintenance (automated)
No where to go but up
What should you do? Free Traffic vs Paid Traffic…
Start out with FREE traffic (it may be all you ever need to use).
Consider easing into paid traffic once you have money to play with so the results of your paid advertising won’t be “critical” to your business.