Finding Your Niche

How in the world do you come up with some ideas to find your niche?

Sit down and consider the possibilities if you have struggled finding your niche – have a brainstorming session for ideas of possible niches you could go into. 

Find out what’s popular by doing a little research on the Internet.  Of course, you know what you and your friends like, but go out and see what the rest of the world likes.

Finding Your Niche

What interests you?  Building a list of people in your niche takes time, so you need to pick something that you like.  Don’t choose a subject that is completely foreign to you or it will seem like drudgery.  Don’t just pick whatever first pops into your head; you need to be smart about it and do research to make sure the niche is profitable.  Try to pick something that at least interests you a little bit so you will enjoy it, and have the desire to do the work necessary.


In finding your niche, consider what is hot right now.  Go to the places where you can use free keyword tools to find out the top searches being conducted…to find out what people are searching for.  Do a search in Google for “top 1000 searches.”  Skim through that list of what is hot on the Internet right now and see what peaks your interest.  When you see something that interests you, you have a possible niche.

Free Tool: Google Keyword Planner

You can look through a popular publication….like a magazine.  If companies are spending big bucks on advertising in a certain market in a major magazine, there has to be money in that targeted market.  If you are interested in a certain topic but don’t quite know where your focus should be, pick up a magazine (store or library) about that topic and you’ll start to see what types of products are being sold to that crowd, ‘targeted audience.’  These companies do market research before they spend a lot of money on these ads….guaranteed.  You can learn from them and the info can be used in finding your niche.

If you are considering a topic, for instance, about racing, talk to people who are interested in racing.  Locate and visit forums that are dedicated to the subject and see what the buzz words are.  Dig a little in the process of finding your niche to see what people are talking about.  This will give you a lot of ideas…things that you would not have thought of on your own for finding your niche.

So, sit down and make a list of possible niches.  Once you have this list, then it will be the time to take a closer look at each one to determine which one will be the easiest to profit from.  Another great resource is Start Here. Would love to hear your thoughts below.  :) 

Take Care,
Carol Amato


Internet Marketer - Coach with Heart
Click here to never miss a post - connect with Carol Amato
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  • Gerald

    Finding your niche is something that many struggle with I believe.

    • Carol Amato

      I agree, Gerald, that is why I chose this subject. I enjoy providing relevant help to my readers.

      Thanks for stopping by,

  • Lyn

    I am sorry but I am new to this so please be patient with!

    Using your example of racing~ doesn’t it have to be listed in the campaigns on our anthony site to to pick from as product to market? So you would have to go through the vendors to see if anyone had anything to sell that pertained to racing?

    Locate FORUMS dedicated to the subject~ is that bloggs or just all the URL addresses that sell racing materials (what if those vendors are not on the list in campaigns?)

    Thank You for your time and advice!

    • Carol Amato

      Hi, Lyn.

      You are referring to the freebie site that you got when you bought Advertising Profits From Home. You are very limited with that site. You do NOT own the content. You do NOT CONTROL any of it.

      I wasted a few weeks on it and then ditched it. I don’t recommend spending any money or time on it. I suppose one could make a little money with it, but it is mediocre at best, in my opinion. Anthony knows I don’t like it. lol

      Anyway, as an affiliate marketer, you are not limited to what offers you promote. is a free marketplace where vendors and affiliates meet up to work together. It is free to register. Go check out their marketplace — thousands of products to promote.

      Please read my blog – tons of info for beginners.

      Thanks for stopping by,

  • Buzz Provost

    I’m just getting started and like you I got Anthony Morrison’s book. I also am studding Justin Glover’s articles and starting on your articles which I like very much. My trouble is finding a niche. I know a little about a lot of things but nothing i’m really passionate about. I’m retired and a little slow but I want to thank you for all this information you put out there.


    • Carol Amato

      You’re welcome, Buzz.

      Do you have any hobbies? Does anyone ever ask you for help with something because you are the “go-to” guy for it? Don’t sell yourself short. There is something that you could share with people for sure!

      I am glad my articles are helping. It will come to you.

      Thanks for stopping by,

  • Valerio

    Finding your niche really is an important facet for every blogger.

    • Carol Amato

      Hey, Valerio!

      Thanks for commenting.

      Yes, I agree, it is very important to consider the points when finding your niche.

      Let me know if I can help.
      Carol Amato

  • Meagan

    Hi Carol!

    This is Meagan from the WAHM forum. I took your advice and started reading your blog. I love it! You are doing a great thing by helping others out when they don’t know where to start.

    I do have a question though. Is your “niche” the thing that your blog will be based around? If so, does that mean you have to have a blog only about that one thing. I was thinking of my life. I have two little boys, I love to cook, read, and sew. If I had a blog based around different aspects of my everyday life (ie; recipes, book reviews, childrens toy reviews, etc.), would this be too much? I have a lot of interests. Or would you recommend I have a different blog for each interest?

    Thanks for everything,

    • Carol Amato

      Hi, Meagan!

      I am so glad you like my blog. I sure do enjoy working on it. :)

      It is perfectly natural for you to have a blog about YOU….just make sure you choose your domain name as your first and last That way, it will brand YOU and not a company or product. That’s what I did, chose, but my niche is Internet marketing.

      If you have a favorite of one of the things you mentioned that interests you, you may consider concentrating on that. Look up the articles on my site here about keyword research before choosing a “theme” for your niche. Your URL (dot com) can be your name, but the niche is something you want to concentrate on….making sure there is a market for it. You can blog about your life with a concentration in the area you are strongest in.

      Each WordPress blog is free, you just need hosting so you could branch off later.

      So glad you are interested in this; it is a lot of fun, and lucrative too! :)

      Thanks for stopping by,

      For now, I would stick with your theme of

  • Evette

    I am so glad Lyn asked you that question. I was a little confused on if I should be using the website that Anthony gave us/ and or cutting and pasting his ads on our own created website. But you suggested that we go to Thanks for that information. All your suggestions have been great! I am always on your page reading. Thank you! :-)

    • Carol Amato

      Hello, Evette!

      So very glad to help. I just tell it like it is (for me, that is). lol

      You’re welcome, and thanks for stopping by. 😉


  • gianco

    Read your article “Finding Your Niche” sounded like another website operation I once attempted to venture into that did not work out (all advertising at own cost and no consulting) and I was ‘dead’ broke! Now I’m new to Anthony Morrison. Received past email regarding a website, but haven’t tried to activate it yet (a must do, now). Why not before?, you may wonder. Well, it’s that ‘niche’ thing.

    Similar to Meagan, have many interests. Always aiding parents with life struggles and issues (legal, medical, auto, etc.), but not formally educated in any of those – – just knowledge gained during lifespan is how I aide them. But my main 2 interests being: Whole Foods Healthcare/Alternative healthcare and Wireless Mobile Technology. Just not sure if either would be best long-term (= research, but where – how?).

    So: Research How? Google and where else?
    Advertising: Free Advertising – where?
    And exactly what is WordPress and ClickBank?
    Visited each site prior to but unable to truly spend time examining each to figure out what they were about.
    Blog: Is the only one and is it the best one (security factors).

    Yet, you say you did not like Morrisons provided website (meaning you were more experienced with the internet) – – – Would it be best to go to an ISP and develop my own website? Not having broadband, but instead ‘accelerated’ (hah, Hah!) Dial-Up is yet another issue (although at the right affordable price!!!).

    Frankly, I do not desire anything like that old website operation that would have cost me upwards of $600+ per month to operate it ($274/mo for hosting alone!) (and now they’re saying I still owe them for their lack of business support!)

    • Carol Amato


      I tried to respond to you via email but my long message got returned.

      Please provide your correct address and I will forward again.

      Thanks for stopping by. – Carol

  • James Magee

    Hi Carol,

    Thanks so much for the nitch article. I took the PMI course and I never got suggestions. They would only say it sounded OK.



    • Carol Amato

      You’re welcome, James. I enjoy helping where I can.

      Thanks for stopping by. – Carol

  • Christina Gilman


    You have been a blessing! I too ordered Anthony’s book(s) and read them… very encouraging and motivational… Then I just could not figure out the next step. His website made no sense to me, as I thought I was supposed to have a niche and focus on one thing… yet his website seemed more like a “mall” and NONE of his offers appealed to me. I am glad that you agreed that there wasn’t much “value” in the website! (and glad that Anthony knows your opinion!)

    So, should I be setting up seperate landing pages for each offer I want to promote?



    • Carol Amato

      Hey Christina!

      I’m glad to help. Yeah, loved Advertising Profits From Home, it was my inspiration to start! :)

      Well, I don’t think the website is terrible, but prefer to be completely independent in my affiliate marketing.

      I highly recommend Clickbank, where you can register as an affiliate for free and promote any digital product in their marketplace.
      You choose how you promote. For example, I have a lot of my affiliate products on my side bar to the right… on my blog.
      You can share them on the social networks, following their guidelines, of course.

      Hope to help. – Carol

  • Barb Munroe

    I look forward to your e-mails and can’t wait for each one. I have been selling on e-bay since Apr. and have made a few dollars on books that I had and some that I bought. I recently found Deb who wrote Fishing for Niches. The book was only 9.97 and after I spent about an hour reading 51 pages, I went to the thrift shop, made some notes and came home to do some research.
    Found that I have a cookie jar that is listed on e-bay for 300.00 and a 1891 cast iron frying pan that was in my shed. This simple little 10.00 book opened my eyes and my mind to look for things that I overlooked before.

    One of these days, I hope to be able to read and follow your e-mails further, but for now I only have about 7 weekend hours to “follow my dream”
    Keep up the great work. You are my inspiration!!

    Thanks again,
    Barb Munroe

    • Carol Amato

      Hi Barb!
      I used to be a powerseller on eBay many moons ago…
      Way to go on using your resources to the best of your ability.
      Yep, working with the budget you have is a great plan.
      thanks for coming by. :)

  • rjbarros

    I have read all of the above comments and enjoyed them. I am totally NEW to this. After reading all the info avail, I am still confused. If the money is in the list, and I don’t have a list to start sending offers to, how do I get a list without paying for it. I do have sites thru another service but no where to advertise . What do I do. HELP

    • Carol Amato

      Hi RJ,

      Ahhhh, you must not have watched my Golden Nuggets – Internet Marketing Basics training video! I sent a link to it in the first welcome email you received. That is the first step as you will see my business model and how I am making money.

      Hope to help. :)

  • rjbarros

    I also did not know that you can advertise on blogs. Is it paid or free?

    • Carol Amato

      Hi RJ,

      You can learn from many free sources for sure. There is a lot of free POWERFUL info on my blog.

      Use the Search feature on the right side of my blog, to type in any term that you are wondering about. For example, type in “affiliate marketing” and hit Enter on your keyboard. You will see all the Posts on my blog about affiliate marketing…

      Also, YouTube and Google – they are excellent for tutorials.

      Just do a search for ” __ tutorial” in YouTube, and you will see a bunch of videos that teach about it. Whatever you are interested in learning about, you can search for a tutorial about it.

      I do not PAY for advertizing at this time. Some of the banners on the right side of my blog are programs and products that I have personally checked out and highly recommend. They are affiliate offers…where if someone clicks and purchases, I get a commission.

      Hope to help. :)
      – Carol

  • Ruth Samson

    I had just signed up for Anthony Mossiron program : Fast Cash Commissions. I have not purchased his book though. I don’t know what I got myself into? Would you help me understand? My niche is travel since I admire seeing different places and learning history.


    • Carol Amato

      Hi Ruth,

      I don’t know anything about FCC at all, as I did not buy that.

      I have Anthony’s book, but not his products/programs.

      My business model is based on the foundation of list building, which has really helped me achieve fast success. If you haven’t seen my free video training, please do so to see me share my business model and the components needed in order to get started. Get it in the upper right corner if you don’t already have it.

      Hope to help and have a great weekend. :)
      – Carol

      • Carolyn Dickerson

        Thank you very much for the post on “Finding your Niche.” It was very helpful to me. Waiting for your newsletter.

        • Carol Amato

          Hi Carolyn,
          You’re welcome, I certainly enjoy helping folks.
          Let me know if you have any specific questions! :)
          – Carol

  • Ken Atwater

    Hi Carol

    I am a newbie and have been studying all the material> I at the point where I am going to order some hosting time with Hostzilla and set up a web site. My concerns to how i geo about setting up a squeeze page and get started being my email list.
    Is it possible to have several url using the same host and have websites for each product that wouod like to market

    • Carol Amato


      Congrats on being at a point that you would like to take action! :)

      Hostzilla does offer free hosting, but I recommend a paid company if you’re wanting to have a long-term real business. (You must consider growth in the future).

      I’ll be emailing you a document I came up with to help wtih the steps. I’ll be posting this on my blog soon.

      Take Care,