How in the world do you come up with some ideas to find your niche?
Sit down and consider the possibilities if you have struggled finding your niche – have a brainstorming session for ideas of possible niches you could go into.
Find out what’s popular by doing a little research on the Internet. Of course, you know what you and your friends like, but go out and see what the rest of the world likes.
What interests you? Building a list of people in your niche takes time, so you need to pick something that you like. Don’t choose a subject that is completely foreign to you or it will seem like drudgery. Don’t just pick whatever first pops into your head; you need to be smart about it and do research to make sure the niche is profitable. Try to pick something that at least interests you a little bit so you will enjoy it, and have the desire to do the work necessary.
In finding your niche, consider what is hot right now. Go to the places where you can use free keyword tools to find out the top searches being conducted…to find out what people are searching for. Do a search in Google for “top 1000 searches.” Skim through that list of what is hot on the Internet right now and see what peaks your interest. When you see something that interests you, you have a possible niche.
Free Tool: Google Keyword Planner
You can look through a popular publication….like a magazine. If companies are spending big bucks on advertising in a certain market in a major magazine, there has to be money in that targeted market. If you are interested in a certain topic but don’t quite know where your focus should be, pick up a magazine (store or library) about that topic and you’ll start to see what types of products are being sold to that crowd, ‘targeted audience.’ These companies do market research before they spend a lot of money on these ads….guaranteed. You can learn from them and the info can be used in finding your niche.
If you are considering a topic, for instance, about racing, talk to people who are interested in racing. Locate and visit forums that are dedicated to the subject and see what the buzz words are. Dig a little in the process of finding your niche to see what people are talking about. This will give you a lot of ideas…things that you would not have thought of on your own for finding your niche.
So, sit down and make a list of possible niches. Once you have this list, then it will be the time to take a closer look at each one to determine which one will be the easiest to profit from. Another great resource is Start Here. Would love to hear your thoughts below.
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