Facebook is a great platform for marketing your business. In order to get the most out of the social network, though, you need to have lots of Facebook fans. Fortunately, there’s an easy way to accomplish this. It’s called a fan gate, and it can help you build your fan base in a short period of time.
What’s a Fan Gate?
A fan gate is a way to get people to “Like” your Facebook page. Basically, when a non-fan visits your Facebook page, he’ll see a fan gate. It can be in the form of a pop up or a standard page, and it will say something like, “Like this page to gain access to the content on this site.”
That’s a standard message. You can personalize it any way you want. For instance, if you provide Internet marketing tips on your Facebook page, your fan gate can say, “Like this page to gain access to free Internet marketing tips and other information.”
You can also include an incentive to get people to like your page. For instance, you can offer a free eBook or report to people who like the page. This will help you get more fans.
No matter what type of message you include with your fan gate, one thing will remain the same. People will have to click “Like” to gain access to the rest of your Facebook page. Every time someone “Likes” your page, you’ll have a new fan to market to on Facebook.
Why a Fan Gate is Important
A fan gate will do a couple of things. First, of course, it will block your content when people who aren’t your fans visit your Facebook page.
Second, it will allow you to control what your non-fans see. They won’t be taken to your wall when they visit your fan page.
Instead, they’ll enter into a controlled environment.
This will allow you to control everything they see until they “Like” your page. That means they won’t see a post from a disgruntled customer or spam on your wall. They’ll just see what you want them to see. This will also help you boost up your “Likes.”
If you haven’t “Liked” my Facebook Page yet, please do! Click here to “Like” Carol’s Facebook page.
Installing Fan Gate
While there are several fan gate applications, I recommend the Wildfire Interactive iFrames application. This application is incredibly easy to use, so you can set it up within minutes.
Simply go to http://iframes.wildfireapp.com/ and install the application. Then, you’ll link the application to your Facebook page and set your fan gate up. At that point your fan gate will be live.
Incorporate a fan gate into your Facebook page as soon as possible. Then, you can start building your fan base. Once you do that, you’ll have more people to market to, so it will be easier to reach new customers with your Facebook business page.