The Wall Street Journal recently announced that Mark Zuckerberg will be ready to take Facebook public in the second quarter of 2012. Right now, there’s a lot of speculation about what this will mean for businesses. Some experts think Facebook will continue to function in the same way, while others speculate that Facebook will change its business model in order to appease investors. Today, I’m going to look at the changes that some experts think Facebook might make after it goes public because Facebook Prepares to Go Public.
Some experts believe that Facebook will focus more on advertising once the company goes public. After all, they’ll need to show investors that they can bring in a steady stream of cash, and the easiest (and fastest) way for them to do that is with advertising revenue. If Facebook does begin to focus more on ads, businesses can run Facebook ads and Sponsored Stories in order to get some additional exposure.
In the last several years, Facebook users have seen a variety of changes, from the News Feed to the Timeline and lots of things in between. Some people think these types of changes will be a thing of the past once Facebook goes public. After all, Zuckerberg will have to keep his investors happy, and in order to do that, he’ll likely have to keep changes to a minimum.
It’s not actually the change itself that makes investors nervous. It’s how people react to the change. If the reaction is negative, or even mixed, stock prices could drop. While they would likely go back up after people adapted to the change, investors don’t like to see any sort of dip. Thus, many experts think investors will push Facebook to maintain its current design and features.
This can actually be a good thing for Internet marketers. As a marketer, you have to stay on top of changes across a variety of networks. If Facebook remains the same for months at a time, you won’t have to worry about adapting to changes. This will make it easier to master Facebook, which means it will be easier to build a fan base and get customers.
Boost for Google+ and Other Social Networks
Some people think that Facebook might become less innovative after it goes public. A lack of innovation could open the doors for other social networks, such as Google+. That means that Internet marketers need to take the time to learn about other social networks so they’ll be prepared once Facebook goes public.
It’s important to note that this is speculation. Only time will tell what will happen when Facebook goes public. However, we can be certain about one thing. Change is coming. Whether it’s in the form of more advertising or different user interactions, people can expect to see changes once Facebook goes public.
Let me know what you think about Facebook going public. Will you continue to use the site? Do you have any concerns? Are you looking forward to potential changes? Sound off in the comment section below.
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