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Facebook Prepares to Go Public

January 2, 2012

By Carol Amato

The Wall Street Journal recently announced that Mark Zuckerberg will be ready to take Facebook public in the second quarter of 2012.  Right now, there’s a lot of speculation about what this will mean for businesses.  Some experts think Facebook will continue to function in the same way, while others speculate that Facebook will change its business model in order to appease investors.  Today, I’m going to look at the changes that some experts think Facebook might make after it goes public because Facebook Prepares to Go Public.

Facebook Prepares to Go Public imageMore Advertising

Some experts believe that Facebook will focus more on advertising once the company goes public.  After all, they’ll need to show investors that they can bring in a steady stream of cash, and the easiest (and fastest) way for them to do that is with advertising revenue.  If Facebook does begin to focus more on ads, businesses can run Facebook ads and Sponsored Stories in order to get some additional exposure. 

Fewer Changes

In the last several years, Facebook users have seen a variety of changes, from the News Feed to the Timeline and lots of things in between.  Some people think these types of changes will be a thing of the past once Facebook goes public.  After all, Zuckerberg will have to keep his investors happy, and in order to do that, he’ll likely have to keep changes to a minimum.

It’s not actually the change itself that makes investors nervous.  It’s how people react to the change.  If the reaction is negative, or even mixed, stock prices could drop.  While they would likely go back up after people adapted to the change, investors don’t like to see any sort of dip.  Thus, many experts think investors will push Facebook to maintain its current design and features.

Facebook Prepares to Go Public picture

This can actually be a good thing for Internet marketers.  As a marketer, you have to stay on top of changes across a variety of networks.  If Facebook remains the same for months at a time, you won’t have to worry about adapting to changes.  This will make it easier to master Facebook, which means it will be easier to build a fan base and get customers.

Boost for Google+ and Other Social Networks

Some people think that Facebook might become less innovative after it goes public.  A lack of innovation could open the doors for other social networks, such as Google+.  That means that Internet marketers need to take the time to learn about other social networks so they’ll be prepared once Facebook goes public.

It’s important to note that this is speculation.  Only time will tell what will happen when Facebook goes public.  However, we can be certain about one thing.  Change is coming.  Whether it’s in the form of more advertising or different user interactions, people can expect to see changes once Facebook goes public. 

Let me know what you think about Facebook going public.  Will you continue to use the site?  Do you have any concerns?  Are you looking forward to potential changes?  Sound off in the comment section below.

Take Care,
Carol

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  • Mary

    I hadn’t heard about this change yet. Wow! Guess it shouldn’t be a surprise with FB trying to always keep up with the growing market and changing. Change can be good, we’ll see how this pans out.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Mary,
      Yeah, change can be good – guess we all need to be flexible as things on the Internet are ever changing and that won’t change! lol
      Thanks for stopping by. – Carol

  • Don

    Very interesting article. I enjoy your blog for its variety.

    • http://www.CarolAmato.com/ Carol Amato

      Thank you, Don, and I appreciate you coming by to comment.
      Let me know if there is ever a topic you would like me to post about. :)
      Have a good evening. – Carol

  • William

    I am just getting started and learning what direction I need to go in to build my online business and do not have a Facebook yet. Do you think this change will be a hinderance to someone just getting in or more beneficial to someone that is not used to Facebook as it is now?

    • http://www.CarolAmato.com/ Carol Amato

      Hi William,

      First of all, it hasn’t taken place yet, and I really don’t think it will be a hindrance. I say, jump in, the water’s fine! :)
      Let me know your facebook URL, and I’ll friend you once you have your page set up.
      Thanks for stopping by. – Carol

  • Luis

    Hello Carol,

    Does this mean they are going to have shares of stock for sale also or not yet. If they do it will be a good time to buy some shares! Thanks Carol for the info and Happy New Year!! Luis

    • http://www.CarolAmato.com/ Carol Amato

      Hello Luis,
      When they go public…yes, stock will be available but have no clue as to what the share price will be! :-/ Probably high. lol
      Thanks for stopping by and Happy New Year to you too! :) – Carol

  • Karen

    They say Taxes, Change and Death are a sure thing. Since change is a given I say go with the flow and learn as you go. Thanks for the heads up. Always a pleasure to read your posts.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Karen,

      That’s very true! lol Thanks and have a great evening. :)
      - Carol

  • aida suarez

    Carol, Facebook was a playgrond for me… just saying hello to family and friends and posting pictures. It is fun. But i had not done a thing using it for business. Because i had no business to advertise. It is much different now… slowly but surely i am engage with this internet marketing. Thanks to you… i am learning few thing very rapidly. Erik’s Tips is very interesting. Intresting guy! And his is part of the Conselors Wao! The one thing is that these people rush us so much to buy this and bue that before they take it out!
    Wao! So this is my favorite word now WAO! OK Facebook going public… were they on hidding before? LOL! Thank you for the lesson of today! I am also having fun with all this. Chio! Amato.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Aida,

      Your comment made me smile…….I don’t know what WAO is……sort of like WOW? lol Yep, Eric’s Tips is high quality training, and I recommend it to everyone.
      Facebook is a great place for personal connection and then the pages for business are awesome to gain a following of subscribers/readers as well.
      Have a great week. :)
      - Carol

  • http://postadaychallenge2011.com Jackie Pualson

    Hey thanks for the heads up… facebook did change a lot and I love it. I think facebook should advertise we all need to advertise…we are all a walking talking ad! Facebook brought the Seniors out of the woodwork and did wonderful things for COMMUNICATION! I love it!! Great post.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Jackie,
      You’re welcome, I think you’re right about Facebook causing Seniors to get into learning to navigate online….for sure! Those grandkid pictures and keeping up to date with family across the country is a great motivating force! lol I think it’s great.

      Have a good evening. – Carol

  • Dennis

    Thanks Carol for the news about facebook and all the other info you send me.
    Have a Blessed Day,

    Dennis

    • http://www.CarolAmato.com/ Carol Amato

      Hello Dennis,
      You’re welcome, I sure do enjoy my work! :)
      Have a great day. – Carol

  • Ruth

    Thanks Carol,
    I am trying to catch up with your blog posts. Had a serious illness and got a good report today. Still moving fairly slowly, but moving right along. @ Jackie Pualson – I am a senior and I love Facebook. I am back in touch with those kids whose diapers I changed and now they are having grand babies! I am also on Google +, Squidoo (trying to learn the ropes) and LinkedIn and Twitter.

    I built my first desktop in 2000 and now work on laptops a little, but I’m trying to get started in internet marketing or affiliate, or even article marketing. Carol is a treasure.

    I am having issues with my WP site. It will work out.
    Ruth

    • http://www.CarolAmato.com/ Carol Amato

      Hi Ruth,

      So glad for your good report! What a blessing. :)
      Don’t know Jackie…

      Have a good evening.
      - Carol

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