With millions of people using Facebook daily, you definitely need to use it as a means of reaching your audience. It isn’t enough though to just have a Facebook page for your site. You need to optimize that information so that you can reach your target audience. Understanding Facebook Insights, how to reach potential customers, and Edge Rank, you will find this social media is a great tool for marketing your business.
What is Facebook Insights?
On your Facebook page, there is a tab on the left hand side that is called Insights. Here you can view data or you can choose to export it and create easy-to-read reports. You can customize the results you get too. For example, you can pick to see the information for a specific date range. You can also specify the type of data you wish to review.
There are several things you are going to be able to see with this type of tool.
- Number of likes
- Number of friends of fans
- Number of people talking about it
- Total reach
Why Is Reach Important?
The data pertaining to Reach is very important. This allows you to find out the total number of people that have seen content that is associated with your Facebook page over the span of the last 7 days. This includes ads and any sponsored stories. Keeping an eye on your Reach will help you to find out if your site is getting more recognition, the same, or if it’s dropping.
If it is getting more, then that is a key sign that your efforts are paying off. If they are the same, it shows you still have some challenges to overcome, but that you are doing well. If they are dropping, then you definitely need to make optimizing your Facebook page a priority. The volume of people you can successfully reach through Facebook when done correctly is phenomenal!
Focus On Edge Rank With Facebook
The quality of what you place on your Facebook page is evaluated by an algorithm. This is how Facebook will decide the ranking your materials get with the news feed. The more likes, comments, updates, and shares that your materials get, the more important what you post is going to rank in the news feed. With that in mind, create information that will generate such positive responses. The focus needs to be on the quality of what you add rather than how much you add.
What type of information can you offer that will make people share? It depends on your market, but coupons, discounts, and promotions are all things that they will likely share. What will they comment on? Ask them about products they would like to see or what they have done with one of your products. People love to share their own thoughts and opinions like that.
What will make them like something you post? You could possibly feature and showcase new products on the horizon to create a buzz about them, or provide an instructional video which solves a common problem among your readers. Use a little imagination.