Choosing a Productive Niche

Choosing a productive niche is not difficult now that you have a few different ideas for a niche. 

You may already have a website, and you want to evaluate that niche to see if it will be profitable for you or not.  

Things to keep in mind:

Choose something you have an interest in and are knowledgeable about.  This is important.  If you dislike animals then stay away from any type of niche associated with animals. 


Whether you realize it or not, your dislike of the topic will come out…in your communication.  Your sales copy will convey this, even if subtly.  It becomes obvious if a certain topic isn’t someone’s passion if exposed to regular communication from them. 

Your list is a group that you want to become connected with.  You want the people on your list to know that you are at least interested in the topic.  You need to convey that you care about the people on your list and that you are trying to help them.  If you are not interested in your topic, that is going to be a lot harder to do.

MagnetTry out the “hot niches” – don’t be timid.  If you think of considering a hot niche, don’t shy away because you think there are so many people out there that are doing things with it.

The Internet is a vast place, and it is continuing to grow and there is a lot of room out there.  You can succeed in just about any area, you just need to find your niche, a segment of that area.

I don’t recommend you build a site that is just going to focus on the general term that is hugely popular – that is self-destruction because of the competition.  You can focus on a certain segment of the larger niche, but keyword research is critical before taking action.  Don’t be afraid of a niche just because it is hot right now because if it is super hot, that tells us that it is profitable and there is a good chance that you will do well. 

Click here to see another valuable post called Sub Niches – The Fast Way to Increase Profits.

Be smart about choosing a productive niche because you don’t want to spend a lot of time on something and end up making no money.  Choosing a productive niche is as simple as finding a problem and supplying a solution to that problem. 

Please leave a comment – I’d love to hear your thoughts below.

Take Care,
Carol Amato

  • Jerry

    Choosing a productive niche is important.

    • Carol Amato

      Hi, Jerry,

      Yes, it is the key to being profitable. It is best if you blog about something you are passionate about and also do the research to make sure that keyword is profitable.

      Thanks for stopping by,

  • Valerio

    I thought that choosing a productive niche would be difficult. But its not!

    • Carol Amato


      You’re right, choosing a productive niche is a simple process and easy for even newbies to understand.

      Thanks for stopping by,

  • noelle

    Hello Carol,

    Finding a niche has always been a struggle for me. For years, I searched for something that truly interested me, but at the same time I was just trying to figure out a way to make fast money. I think the thought of making money fast clouded my thought process, excessively, which prevented me from truly analyzing different markets. A couple of weeks ago, it just came to me out of the blue as I unconsciously put it to use. I realized that it has always been in my blood because my grandmother was excellent at it and my mom currently has a business doing it, BAKING. I love baking muffins, breads, cookies, browies, etc. I have never felt so much excitement for anything else…it is all I think about. Now, I have to figure out how to express myself by building a website based on it. Any suggestions?

    • Carol Amato

      Hi, Noelle!

      Welcome to my blog.

      Yes, it is essential that you choose a niche that you are passionate about – SO happy you decided on what will work for you.

      I suggest watching this video I made and see if you can take some of the ideas from there.

      Hope to help.
      Thanks for stopping by,

  • MoniqueSuzzette

    Thanks once again for the great advice. I wish things came as easily to me as they seem to come for you.
    I know you’ve worked at it and put a lot of time into it and you deserve the success you seem to be having.
    I love animals, mostly my dogs so I’ll start there.
    I can promote PetsMart (I shop there 2-3 times a month) through LInkShare so that’s it.

    • Carol Amato

      Hello, Monique!

      So glad you stopped by! :)

      Well, they really don’t come easily for me, I started off with a mentor and still have one….which is an immense help.
      Way to go on choosing a niche! Did you check out the Google search based keyword tool yet? Check it out and search for your niche, and you can get ideas of what people are searching for… will give you the most popular searches on Google of your niche…awesome!

      Also, check out, left side on categories, home/garden, pets……lots of great stuff.

      But BEFORE promoting affiliate products, you need to start building your list. Check out the listbuilding articles on my blog here. Use the search function on the right and type in list.

      Hope to help.

  • Clara Leake

    I’m sort of like noelle. I’m having trouble finding a profitable niche. I’m a nurse with a severe case of rheumatoid Arthritis and would like to do something with this medical problem, but don’t know what to call my niche because it’s so broard. Do you have any suggestions? Right now I’m operating on information overload. I’d love to get Anthony’s new program called “Build, Send, Profit System” but I just can’t afford the $497.00. That can be very frustrating when you know it’s a good thing. Looking to hear from you soon. Your info is always very informative and I learn something always.

    • Carol Amato

      HI Clara,

      I would highly recommend checking out the posts below this one, specifically “drilling down” a niche because this will show you how to take a general market and narrow it down to choosing a sub-niche that is not as competitive. I understand about not having the money to invest in things you want to. When I was starting out I stayed within my shoestring bare-bones budget and refused to go into debt to get my business off the ground.

      Hope to help, Clara – read the other posts below this one – they go into more detail also. :) Have a blessed weekend.