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Building Trust Online

January 12, 2012

By Carol Amato

Building Trust Online

Building Trust Online

Trust is incredibly important for Internet marketers.  Marketers have to build trust with their subscriber base and build solid reputations.  One of the reasons is so they can help people along the journey by sharing what they know.  It’s also so they increase their influence and accomplish their goal of marketing = make some sales.  Today, I’m going to give you some tips for building trust online, so please implement these tips immediately so you can improve your relationship with your site’s visitors.

Be a Real Person

If you’re going to build trust with your subscriber base, you have to show them that you’re a real person.  You can’t just build a generic site with generic information and expect people to trust you.  Instead, you need to build a customized site and use your picture on it.  You are unique; there is only one you, so be proud to share yourself.  By using your own picture, you’ll give people the chance to connect with you.  That connection can quickly turn into trust. 

Building Trust Online imageInclude an “About Us” or “About Me” Section on Your Site

You also need to include an “About Us” or “About Me” section on your site.  The section should relay relevant information about you in a warm and friendly way.  Give them a taste of who the real person is behind the business.  Use this as an opportunity to describe yourself and your skills.  If you do this correctly, people will form a bond with you and believe that you have the skills necessary to act as an authority in your niche.  That means people will trust what you have to say. 

Building Trust Online imagesBe Responsive

The Internet has created a barrier between customers and merchants, and that barrier makes it difficult for people to trust one another.  You can close the barrier by being responsive to your visitors’ questions and demands.  Instead of hiding behind an IP address, respond to messages in a timely fashion and address concerns when they arise.  This will help you build trust quickly.

Building Trust Online graphicYou need to do a couple of different things in order to do this properly.  First, provide your site visitors with an email address they can use to access you.  Second, keep an eye on the comments on your blog, and respond when necessary.  If you do these two things, you will be able to connect to your site’s visitors.  That connection will help you build trust.  Plus, it will help you understand what your subscribers want and need.  That information can help you market products that your visitors will want to purchase.  Thus, you can build trust and provide your visitors with a better experience when you follow this tip.

Provide Valuable Information for Free

You can also build trust by providing people with valuable information for free.  Yes, you need to try to sell your products, but you can’t do that with every blog post, Facebook status update, or website article.  Instead, you need to provide free information the majority of the time, and try to make sales the rest of the time.  By providing free information, you’ll show readers that you aren’t just in it for yourself….that you really are interested in helping give good quality content that will prove to be a valuable resource to them.  They’ll feel like you really want to help them out and know that they are valuable to you as well.  That will definitely help you build trust.

Building Trust Online pictureDo Guest Blogging

Guest blogging is another great way to build trust.  Seek out other blogs in your niche and ask the owners if you can do a guest post for them.  Just make sure the blog owner has a solid reputation.  If he does, you can use his reputation to build your own.  People will associate you with the blog owner, so the trust his customers have for him will transfer over to you.

Protect Your Users

Finally, you can build trust by protecting your users.  Thus, if you collect any personal data from users, get an SSL certificate for your site.  SSL will encrypt the personal information, so your visitors will be protected. 

Additionally, put your privacy policy on your website so your visitors will know how their information is being stored and used.  This type of policy will show people what they can expect with your site.  It will also help build trust with you visitors.  If you aren’t sure of how to create a privacy policy, simply do a web search.  You can view different privacy policies, and use them as a guide as you create your own.

Incorporate these tips into your marketing efforts.  Then, you’ll be able to build trust with your visitors, which means you’ll be able to help many folks as well as make some additional sales.  My policy is very simple:

Treat others the way you want to be treated.

:)  I don’t ever try to sell something if I have not personally checked it out and find it to be good and valuable.  I am very protective of my subscribers and readers.  Thanks for reading Building Trust Online and please share on Google+, Facebook and Twitter.





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  • Brandy

    Building trust is something that I don’t see talked about a lot, but I think is very important. Thanks for highlighting this.

    • http://www.CarolAmato.com/ Carol Amato

      You’re welcome, Brandy and Thanks for stopping by. – Carol

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