Analyze Traffic with the Alexa Toolbar
Analyze Traffic with the Alexa Toolbar
It’s important for website owners to know as much about their site’s visitors as possible. You need to know who is visiting your site, how old the people are, and other information so you can provide your traffic with the best experience possible. While there are several ways to analyze traffic, the Alexa toolbar is one of my favorites. It’s also one of the easiest traffic analysis tools available.
Alexa Toolbar Basics
The Alexa Toolbar is a plug-in that can be used with Internet Explorer, Firefox and Google Chrome. Once installed, the plug-in allows users to access detailed statistics about their (and their competitor’s) websites. The statistics include:
- Traffic rank
- Page views
- Page views per users
- Audience (i.e. demographics)
- Search analysis
As you can imagine, this type of information is incredibly helpful to Internet marketers. First, of course, you can use it to determine your visitors’ demographics. Then, you can use that information to tailor your marketing message to that demographic. For instance, if you find out that your traffic mainly consists of men between the ages of 24 and 35, you’ll know to write copy that will appeal to men of that age.
At the same time, this information might show you that your marketing message isn’t reaching the right people. For instance, if you sell women’s shoes and your traffic mainly consists of men, you’ll now you have to make some changes to your marketing campaign so you can reach your target.
Along with giving marketers great information about their site’s traffic, the Alexa toolbar will also show you what keywords people search for when they find your site.
You can use this information to improve your SEO campaign. For instance, if you discover that most of your traffic comes from people who are searching for “Internet marketing tips,” you can create more blog posts with that key phrase. You can also include the key phrase in articles you write for other sites, and so on.
Additionally, you can find out which websites also bring in traffic for those keywords. That will give you an idea of who your competition is. You can use that information to work toward outranking your top competitors.
Additional Information About the Toolbar
While the Alexa toolbar has lots of benefits, there are a couple of issues that need to be addressed. First, the toolbar doesn’t provide accurate information for sites that don’t get a lot of traffic. For instance, if your site only gets 100 visitors a month, the Alexa toolbar won’t be able to provide an accurate representation of your traffic.
Second, there’s some debate over the accuracy of the toolbar. Some marketers don’t feel the toolbar provides the best traffic statistics. However, it’s important to note that Alexa has made improvements to their ranking system in recent years. At one time, users had to have the Alexa toolbar plug-in installed on their web browsers in order to be counted in web results. Now, though, Alexa pulls information from several sources, so it provides more accurate statistics than it did in the past.
The Bottom Line
The Alexa toolbar is a good addition to your internet marketing arsenal. However, you should not live and die by the toolbar. Use other tools, such as Quantcast, when analyzing your traffic. That way, you’ll get information from different sources, which will help you get accurate results.
Installing the Toolbar
If you want to start using the Alexa Toolbar, go to www.alexa.com and click on the “Toolbar” tab. Follow the instructions to install the toolbar. Once you’re done, a toolbar icon will appear on the top right hand side of your web browser. You can click on the toolbar when you visit a website you want to analyze. Then, you’ll get some data about the site. You can get additional data by clicking on the website name after you click on the toolbar icon.
At that point, you’ll be redirected to Alexa’s website, where you’ll see all of the information related to the website. What do you think? Are you going to use the Alexa toolbar? Let me know in the comment section below.
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