The holiday season is officially here and the Christmas spirit is all around us. Christmas brings about new opportunities and hope for many in affiliate marketing since this is one of the busiest times of the year.
Digital Versus Physical Products
Unfortunately, many believe that only affiliate marketers of physical products earn more during this time of the year, as compared to affiliate marketers of digital products. I don’t think this is true.
It is true that during the Christmas season most people want gifts that they can get their hands on as opposed to digital products. There’s a different kind of satisfaction seen when you give someone something tangible.
Most of us do not realize that this increase in desire and demand for physical products also has an equal increase in demand for digital goods that cater to, or help specifically in, appreciating or learning those physical products. By giving specific examples later, you’ll understand completely what I mean.
The world of Internet marketing definitely has trends, just like the fashion industry. The demand for one product increases and decreases at different times of the year. Unlike the fashion industry, the trend in marketing is more volatile and can change abruptly. Below are some tips on which digital products to promote during this holiday season.
It is more convenient to group the products broadly into three to make it easier to decide which products to promote.
- Digital products which are specific to the holiday season. These products are mainly recipe eBooks and eBooks about gift ideas. People out of need, are quick to decide and buy products that can save them the headache of thinking of what to prepare for this coming Christmas.
As for gift ideas, they want suggestions immediately and do the thinking process at home rather than at the mall while surrounded by tons of eager shoppers.
- Digital products for the New Year. What do you usually do for the first days of the New Year? You write down your New Year’s Resolution. This list can be extensive, and is really dependent on your imagination as an affiliate marketer.
For example, for the New Year, you plan to learn how to play the guitar. You got a guitar for Christmas and want to know how to play it. Enter…this eBook or software that teaches you how to play the guitar. See what I mean? Every acquisition of a physical product almost always causes a digital good to tag along. You just have to clear your mind and focus on how it can relate.
Audio books about how to lose weight. Let’s be honest, gaining weight during the holiday season is really difficult to avoid. Come January, most of us want to lose those excess unwanted weight. Fortunately, there is an army of digital diet products to promote out there, just take your pick.
This surge in demand maybe short but it is very significant, and you can get your fair share.
Now you see that affiliate marketers who promote digital products during the holidays do have a lot of hope. You just have to use your imagination. Digital product marketers do have their share of the profits during the holidays. After all, it is the season of hope.
Personally, Christmas for me is the celebration of the birth of my Savior, yet I understand the potential to increase profits by providing valuable options for shoppers during this busy season.