Ad Tracking Explained
With the volume of people that use the social media monster Facebook, it makes sense that they will be doing all they can to keep people happy. Some of the changes that they’ll be implementing include expanding the ad tracking program, and testing out some new features. The responses during the testing phase will determine if they add those features or not.
Advertising is Core to Facebook
View Tags is one of the ad tracking features of Facebook that is being expanded upon. This will enable advertisers to see who has been viewing their ads via the cookies that are left behind. This has been in testing mode for about a year now.
It has been limited to a select group of advertisers. The test has been small scale to help make sure any issues concerning performance or privacy could be dealt with accordingly. This past summer, the test mode was upgraded and included more advertisers than before.
Plus, this program with Facebook tells the advertiser if the responder actually bought it, where as the clicks just tell them how many responders looked at it.
Privacy Issues and Advertising
One of the areas of red tape that has to be unraveled with the updated advertising elements of Facebook has to do with privacy issues. There are already plenty of guidelines in place for those that use their social media site. For example, advertisers must be audited to ensure their code won’t be capturing any personal data about the users.
Upcoming Events Feature
With the upcoming events feature, suggestions would be made for events coming up that would be taking place locally. However, many of these events would be ones that users weren’t already normally going to be invited to.
They already have a feature being tested regarding upcoming concerts, and it would be very similar to that.
Recently Released Facebook Albums Feature
With the recently released Facebook albums feature, Facebook users would be notified when artists that they had listened to through Spotify have new materials out. By clicking on any album, then it would stream the music for it through Spotify.
What It Means
Change seems to be hard for the average person to accept, and changes to social media are no exception. With the testing, Facebook will be less likely to experience negative information about such features because they can work out any problems, and make sure that what is offered is widely accepted.
There is a very good chance that if implemented, Facebook would allow users to turn off such notifications in their settings so that is always an option if you don’t want it.
I will be dabbling in Facebook advertising during the upcoming new year. As I said in this video marketing blog post, I will be moving outside my comfort zone in the year 2013. How about you?