A Simple Beginner’s Guide to Keyword Research
People type keywords into search engines when looking for websites. Search engines analyze the keywords, along with other factors such as incoming links, and rank sites accordingly. Thus, if you have the right keywords, you can move up in the search results.
I’m going to show you how to find keywords and calculate the Keyword Effectiveness Index for those words. Then, you’ll be able to incorporate solid keywords into your Internet marketing campaign.
AdWords Keyword Tool
Your keyword research should start at the AdWords Keyword Tool. While this is an AdWords tool, you do not need an AdWords account to use it.
Once you go to the tool, you need to type in a keyword that’s related to your niche. For instance, assume you’re using your site to promote iPad cases. Thus, you can type “iPad Case” into the search box.
After you type in the keywords, you need to change the match type from “Broad” to “Exact.” You’ll find this on the left hand side of the page. Then, you can start the search.
A number of results will come up. You need to look at the competition and the local monthly search results. You want the competition to be in the medium range and the search results to be in the thousands.
If you run this search, you’ll find the phrase “Best iPad cases.” This phrase has a medium level of competition and 4400 monthly local searches. It looks like a good keyword, so I am going to choose it.
Analyze the Competition
Then, you’ll need to analyze the competition. To do that, you’ll head over to Google and type “best iPad cases” into the search box. Notice that I put quotes around the key phrase. That’s so I’ll get exact matches back.
There are 1,280,000 sites that come up in the search results. That means I’ll be competing against 1,280,000 sites if I use this word.
Now I can calculate the KEI. The formula for KEI is:
(Number of Searches*Number of Searches)/(Number of Competitors). Thus, my calculation is:
Therefore, my KEI is 15,125.
As a general rule, you want your KEI to be 10 or higher. The best range for keywords is 10-150. Because of that, I know that I can use this key phrase, since it has a KEI of 15.125.
Now that you know how to calculate KEI, I want to go over a few more tips for keyword research.
Tips for Keyword Research
- Use long tail keywords. Long tail keywords are keywords that contain several words. It’s easier to rank for long tail keywords.
- Choose an assortment of keywords.
- Put yourself in the mind of your customer when selecting keywords. What will your customer type in when looking for your site? Use that as a starting point for your research.
- Once you find your keywords, create sites, blogs and articles that use a 3-5% keyword density. That means 3-5% of your words will be keywords.
Now you can start looking for keywords. Keywords play a critical role in Internet marketing, and now, you’re ready to take the first step in moving up in the rankings.