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5 Affiliate Marketing Mistakes You Need to Avoid

January 25, 2012

By Carol Amato

UPDATE: I can no longer recommend HostGator or Bluehost – read this blog post to see who I recommend.

5 Affiliate Marketing Mistakes You Need to Avoid

5 Affiliate Marketing Mistakes You Need to Avoid

In my blog posts I usually explain strategies and techniques that you can use for your online business.  Today, I’m going to switch gears a little bit.  Instead of talking about what you need to do, I’m going to talk about what you need to avoid in regards to affiliate marketing.  In order to do this, I’m going to go over the top mistakes affiliate marketers make.

Mistake 1 – All Banners and No (Or Not Enough) Content

Some affiliates randomly place banners on their websites without creating any content to support them.  This is a huge mistake.  Each banner should have content to support it.  This will do a few things.  First, it will compel people to click on the banner.  Second, it will show people that you aren’t just posting ads.  You’re actually researching the products.  Third, it will make it easier for you to comply with Google’s latest algorithm change, which encourages website owners to have lots of content above the fold on their websites.

5 Affiliate Marketing Mistakes You Need to Avoid image

Mistake 2 – Choosing Too Many (Or Not Enough) Products

Affiliates also tend to choose the wrong number of products to market.  First, let’s look at what happens when you choose too many products.  Let’s say you’re in the diet niche, and you select 100 products to market.  It’s not very likely that you can research and provide quality content for all 100 products.  Thus, you’ll have lots of products, but little content to go with those products.

Now, let’s see what will happen if you don’t choose enough products.  Let’s say you’re still in the diet niche, but this time, you only choose two products to market.  Now, you have all kinds of time to devote to your products.  Thus, you can create some great content for the two products.  However, you won’t have much variety.  Because of that, people will visit your site but leave it before making a purchase.  Once they leave your site, they’ll go to a different site that has more choices.

Thus, pick a handful of solid products.  Don’t go overboard, but make sure you have some variety.  Start with five products, and build up from there.  Keep building until you realize that you don’t have time to research or promote additional products.  Then, you’ll know it’s time to stick with the products you have.

5 Affiliate Marketing Mistakes You Need to Avoid images

Mistake 3 – Lack of Preparation

Lack of preparation is another issue that some affiliates face.  These affiliates choose to jump in and start marketing before they have everything in place.

This is a HUGE mistake.  When you aren’t prepared, you can end up:

  • Losing repeat customers (because you didn’t get them to sign up for your list)
  • Putting bad information out on the Internet (because you didn’t complete your research)
  • Changing your mind about your niche, which will cause you to lose all of the work you’ve put into marketing up to that point
  • Alienating your target market, because you don’t understand them

Thus, before you start marketing, you need to:

  • Choose a niche
  • Find products within that niche
  • Purchase a domain name (I recommend using Namecheap)
  • Purchase a hosting plan (I recommend Bluehost)
  • Write compelling content for your niche
  • Submit your blog to directories
  • Set up social networking sites
  • Set up an opt in email list (AWeber)
  • Write emails for your list
  • Analyze your target market with Quantcast

5 Affiliate Marketing Mistakes You Need to Avoid graphic

Mistake 4 – Not Using the Products

Some affiliates also fail to use the products before they begin marketing them.  It’s always a good idea to order the products and use them before you market them so you can:

  • Recommend the product
  • Provide a real testimonial
  • Answer any questions

Ensure that you only market products that you personally believe in – this will help you build trust with your audience.  This is a great way to build a solid reputation as an affiliate marketer.  Additionally, it will help you make more sales.

Mistake 5 – Thinking You’re In it All By Yourself

Finally, some affiliate marketers make the mistake of thinking they have to do all of the marketing on their own.  That’s actually not the case at all.  Instead of going at it alone, consider entering into a JV (joint venture) partnership.

A joint venture partnership will allow you to partner up with another person, and then share the commission from the sales with that person.  When you do this, you can benefit from someone else’s expertise.

For example, let’s say that you have a great blog that has a lot of readers, but someone else has a huge email list.  You can partner up and market a product together.  You can use your blog to get sales, and the person can use his email list.  You’ll both benefit from the increased traffic, and can share the proceeds of the sales.

If you want to enter into a JV partnership, you’ll need to find a partner.  You can approach blog and list owners via email, or look for a partner on forums.  Once you find a partner, you can create a JV contract with ClickBank.  Go to http://www.clickbank.com/help/account-help/account-tools/joint-venture/ and scroll down to the section that says “Setting Up an Affiliate JV Contract.”  Read the steps and set up your contract.

http://www.carolamato.com/using-quantcast-to-understand-markets/ picture

Now that you know what you need to avoid, it’s time to get an affiliate marketing plan in place.  What will your plan entail?  How do you intend to avoid these mistakes?

Thanks for reading 5 Affiliate Marketing Mistakes You Need to Avoid and please share on Google+, Facebook and Twitter.

Take Care,
Carol

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  • Kim Dumas

    Very informative, Carol. Enjoyed it.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Kim,

      So glad you did enjoy it! Please share with others.
      Have a wonderful day,
      Carol

  • Lisa

    Hi Carol,

    Thanks for the good information! I’m working on putting more content on my site, so you gave me some ideas to think about. Lots to do! Thanks again.

    Lisa

    • http://www.CarolAmato.com/ Carol Amato

      Great, Lisa – so glad I could help.
      Have a wonderful day,
      – Carol

  • http://RockSpringsSchnauzers.com Janine

    Hi Carol,

    This is one of the most valuable things I’ve received from you yet…thank you!

    Janine

    • http://www.CarolAmato.com/ Carol Amato

      Hi Janine,

      So glad you are benefiting from the content. Thanks for stopping by. – Carol

  • Emily

    My mistake is not enough products. Good reminders here.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Emily,

      I’m happy that you liked the post – let me know if you have any specific questions.
      Have a wonderful day,
      Carol

  • Don

    Very useful blog post. Thanks for sharing.

    • http://www.CarolAmato.com/ Carol Amato

      Hi Don,

      Glad you think so – I really try to have a mix of what to do and what to avoid.
      Thanks for stopping by to comment.
      Have a good evening.
      – Carol

  • Bluehost

    Great tips Carol, many thanks. Will ensure I keep these 5 in mind.

    • http://www.CarolAmato.com/ Carol Amato

      Hey there! Glad you liked the post. Thanks for stopping by. – Carol

  • daniel

    thanks carol very informative.

    • http://www.CarolAmato.com/ Carol Amato

      You’re welcome, Dan – glad you enjoyed the post.
      Have a great day.
      – Carol

      • Beverley G.

        This is so helpful, Carol. Thank you for being willing to share so much with novices. I value your help very much.

        • http://www.CarolAmato.com/ Carol Amato

          Hi Beverley,
          Glad you find the information so helpful – makes it all worthwhile! :)
          Have a good evening.
          – Carol

  • Jocelyn Jones

    Hey Carol, Great tips! Thanks so much for sharing! I really like how you provide such value and are straight and to the point! Kudos to you! :-)

    • http://www.CarolAmato.com/ Carol Amato

      Hi Jocelyn,

      I do enjoy helping folks. I usually teach what I’m learning and just take everyone along for the ride.
      Thanks for stopping by. – Carol

      • Jocelyn Jones

        Hey Carol, I hear ya there! Couldn’t agree more! That’s the best way to learn and the best way to teach and just go with the flow, baby! LOL Have an AWESOME nite!

        • http://www.CarolAmato.com/ Carol Amato

          Hi Jocelyn,

          Yep, folks can relate to learning things the hard way sometimes, like I do for the most part. lol
          Have a great weekend.
          – Carol

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