These Are The Best 4 Tips for Successful List Building
You all know that my FAVORITE business tool is having a professional autoresponder company to take take of the email marketing aspect of my Internet marketing business.
I highly recommend AWeber.
After getting them to sign up, the challenge then becomes keeping them happy enough to stay on your list. The first month of membership tends to be the most active for the average subscriber, although this may differ in particular markets.
Tip #1 Of 4 Tips For Successful List Building
Always make sure to offer an incentive for signing up. You can offer incentives such as free reports or videos for signing up to your email list. I offer a value-packed 43-minute video training on the basics of Internet marketing, called Golden Nuggets. That is delivering value!
Make sure to keep your incentive relevant to your email marketing campaign. Always provide value to the subscriber.
Make sure to drive home the value of your info. You could emphasize the fact that you are offering value by giving a “free trial subscription” as this will communicate that the information you’re giving is worth something. And who knows, you may offer something that would require payment for information in the future, like an exclusive paid newsletter or membership site.
Make it very clear to show what your subscribers are signing up for and find ways to showcase the value offered.
Tip #3 Of 4 Tips For Successful List Building
Make developing a relationship with your subscribers top priority. The very first chance we get to make an impression is that welcome email. It is smart to tell a little about ourselves and what the reader can expect in the future.
It’s also the place to deliver and direct them to the free gift (incentive) you promised for them signing up. This is the start of building trust because you delivered what you promised, and they can expect quality communication from you from here on out.
- Make sure you have set expectations and that you keep them as well.
- Ask subscribers to offer feedback and welcome any questions they may have.
- Occasionally personalize your messages with your reader’s details
Tip #4 Of 4 Tips For Successful List Building
Keep the value coming. Give your subscribers a reason to stay by offering things to look forward to so as to increase their desire to stay on your list. You could give a list of questions that you plan to answer in upcoming emails.
Another possibility is offering a special deal on a relevant program/tool that is exclusive to your subscribers only – only available to your list of readers.
I have thoroughly enjoyed interacting with many of you that are not the shy type, and even a few that are. ;) Your comments and questions are always welcome. I will be making a big announcement about two things the end of this month – so stay tuned!