RSS

2013 SEO Tips To Implement Into Your Strategy

December 4, 2012

By Carol Amato

SEO is very important for your business, and you already know that it changes often based on trends and other factors.  Being able to embrace the coming changes and to be ready for them is the mindset you need to have.  There are some 2013 SEO projections that you need to explore and implement into your overall strategy.

2013 SEO Tips


Google Author Rank Markup

The rel=author markup has been implemented by Google, and this means that you can link all of the articles you publish.  There is a code that has to be added to your blog and also to your content.  Your picture will also be part of your Google+ profile in the search results.  Your author rank will improve due to you getting recognized by your niche market as an authority in particular areas.  Author rank is predicted to take more of a priority over page rank in 2013.

2013 SEO Tips

Here’s a screenshot of my picture beside some of my posts in the search engines, showing that I have implemented the necessary set of actions to prove “authorship” to these articles.  They pull the picture I set in my Google Plus Profile.  I’m not sure how Google determines which posts get the privilege of having a picture beside it and which don’t, and you can see which posts I have clicked the G+ button on as well.  The process was a little complicated, but you can outsource this task on Fiverr for $5.

Google Won’t Value Posts By Guests

Gone will be the days when guests that posted on your blog helped your SEO rankings.  This is due to the implementation of both Panda and Penguin by Google in 2012.  A significant shift in all of that has been the value given to guest posts.  It was once quite significant, but now it isn’t something that Google is using for weight.  They feel that it manipulates the search engine results.  Make sure that any such guest posts are offering quality information and that they don’t contain duplicate content or it can hurt your SEO efforts.

Social Media Will Influence Search Engine Results Pages (SERPs)

Those who thought social media was just a passing trend were wrong, it is here to stay and growing fast.  When it comes to 2013 SEO TipsSEO for 2013 you need to include it too due to the volume of traffic Twitter, Facebook, and other social media sites see on a daily basis.  Google and other search engines really have no choice but to start using social media as a way to categorize certain types of content.  

The Google+ system will be used to determine the overall weight of posts and more within social media to determine where to place it.  One of the challenges though is that both Twitter and Facebook allow you to pay money to buy credits to use on the sites.  This could upset the SEO balance of things and so the search engines continue to look at a way to counter this.

Title Pages And Descriptions

If you haven’t been making your title pages and descriptions a priority of SEO, you need to do it.  This is going to have more weight in 2013 than it has up to this point. 

The spinning of articles and/or keyword stuffing also need to be going out window if you take part in them.  Such antics aren’t going to be getting high rankings.

2013 SEO Tips

What It Means

Google continues to be the top search engine out there, and that doesn’t seem like it will change for 2013.  They have been updating Penguin and Panda throughout 2012 and that has a great deal to do with these 2013 SEO Projections To Implement Into Your Strategy.  

Click here to see another cool post called Use Ubersuggest For Better SEO Results in Less Time.

You don’t want to get penalized for content that is weak or doesn’t offer overall value to consumers.  For Google, it’s all about the end user’s experience.  With a high ranking on Google and other search engines, like MSN, Bing, etc., your website will get more visits than ever before.  Traffic is the lifeblood of your business, and rankings – propel traffic!

Take Care,
Carol

start
, , , , , , , , , , , ,
  • Charles

    Hi Carol,

    This is good information, thanks. I wonder if it will be possible to rank a site with a popular keyword without any social signals in the future..

    What do you think ? :)

    Charles

    • http://www.CarolAmato.com/ Carol Amato

      Hi Charles,

      Well, the trends of the last few years wouldn’t point to that… but you never know.

      Thanks for popping in to comment, Charles. If I can help you in any way, please let me know.

      Have a good evening. :-)

      - Carol

  • Charlotte

    Hi Carol! I have a few questions for you…

    I’m not sure that I understand this “The rel=author markup has been implemented by Google, and this means that you can link all of the articles you publish.” Link all of the articles you publish? I’m a newbie and I think I know what you mean, but I’m just not sure.

    Also – if a blogger is planning to rely on guest posters – who are going to add true value and great content to a blog – is there a way around the penalty for guest posting? This concerns me as we are just getting started and want to establish authority in our niche, but planned regular guest posts. Any ideas?

    Thanks so much for such a helpful article!
    Charlotte

    • http://www.CarolAmato.com/ Carol Amato

      Hi Charolotte,

      There isn’t a ‘penalty’ for having guest bloggers, but the indications are that it won’t carry much weight with regards to rankings…

      I’ve done some guest blog posting, and will continue to do it occasionally. I’ve had one person write a guest post for me, and probably won’t continue this.

      Regarding Google Authorship, Kim has a tutorial of how exactly to do this, step-by-step…. will try to find the link and send it to ya!! :-)

      Here’s a guy on Fiverr offering the service for five bucks! http://fiverr.com/mcmendenhall/set-up-your-wordpress-blog-so-your-google-image-shows-in-the-search-results

      Hope to help. :-)

      - Carol

  • Charlotte

    You are fantastic Carol – I so appreciate you and have greatly benefited from your site. This will be the second Fiverr recommendation from you that has been a huge help to me! Thanks!

    • http://www.CarolAmato.com/ Carol Amato

      Hey Charlotte!

      Thanks for the kind words – I appreciate it. :)

      If I had been smart, I would have saved all that time and paid someone on Fiverr….lol

      Thanks again,
      - Carol

  • http://GabeJohansson.com Gabe Johansson

    I’ve always put a strong focus on using social media to grow, and it’s becoming more and more important for sure! I just need to really step up my game on Facebook!

    Also, I’m guessing guest post accounts won’t help search rankings, but maybe guest posts on the main authors account will be unaffected for now. For example, my last guest post simply said it was a post by me instead of me opening my own user account on their blog.

    Thanks for the post!
    -Gabe Johansson

    • http://www.CarolAmato.com/ Carol Amato

      Hello Gabe,

      Yes, guest blogging will still have significant power with regards to the owner giving you exposure to their readers, and possibly mailing their list to point them to the blog post in order to read your content as well. So there are many benefits to guest blogging, not just back links and ranking…

      The exchange of links between ‘like-minded’ sites can only be good, in my opinion. I don’t believe there will there will be any penalty, but the guest blogging just won’t carry much weight with regards to ranking, at least that is my understanding of of it.

      It’s a big job to keep up with, but I enjoy social media, so it’s not really a chore.

      Hope you have a wonderful weekend. :-)
      – Carol

  • David

    Carol — what is your opinion of using social exchange sites (sort of like traffic exchanges but for getting social signals)

    • http://ccamato.net Carol Amato

      Hi David,

      The only thing I use is JustRetweet. It’s free, but I have a paid account where my website is featured, etc. Highly recommend.
      http://www.carolamato.com/just_retweet

      Have a wonderful day. :)
      - Carol

  • Adrian

    Thanks for sharing this Carol. I’ve always wondered what this was about. =)

    • http://carolamato.com Carol Amato

      So glad to help! :) Have a great weekend.
      - Carol

Copyright © 2014 · www.CarolAmato.com · All rights reserved · Legal · Google+ · Power Your Site · Leave a Voice Message . Sitemap

x

Over 40 & Need Help Getting Started?

"Techie Carol" Will Send You: