SEO is very important for your business, and you already know that it changes often based on trends and other factors. Being able to embrace the coming changes and to be ready for them is the mindset you need to have. There are some 2013 SEO projections that you need to explore and implement into your overall strategy.
2013 SEO Tips
Google Author Rank Markup
The rel=author markup has been implemented by Google, and this means that you can link all of the articles you publish. There is a code that has to be added to your blog and also to your content. Your picture will also be part of your Google+ profile in the search results. Your author rank will improve due to you getting recognized by your niche market as an authority in particular areas. Author rank is predicted to take more of a priority over page rank in 2013.
Here’s a screenshot of my picture beside some of my posts in the search engines, showing that I have implemented the necessary set of actions to prove “authorship” to these articles. They pull the picture I set in my Google Plus Profile. I’m not sure how Google determines which posts get the privilege of having a picture beside it and which don’t, and you can see which posts I have clicked the G+ button on as well. The process was a little complicated, but you can outsource this task on Fiverr for $5.
Google Won’t Value Posts By Guests
Gone will be the days when guests that posted on your blog helped your SEO rankings. This is due to the implementation of both Panda and Penguin by Google in 2012. A significant shift in all of that has been the value given to guest posts. It was once quite significant, but now it isn’t something that Google is using for weight. They feel that it manipulates the search engine results. Make sure that any such guest posts are offering quality information and that they don’t contain duplicate content or it can hurt your SEO efforts.
Social Media Will Influence Search Engine Results Pages (SERPs)
Those who thought social media was just a passing trend were wrong, it is here to stay and growing fast. When it comes to SEO for 2013 you need to include it too due to the volume of traffic Twitter, Facebook, and other social media sites see on a daily basis. Google and other search engines really have no choice but to start using social media as a way to categorize certain types of content.
The Google+ system will be used to determine the overall weight of posts and more within social media to determine where to place it. One of the challenges though is that both Twitter and Facebook allow you to pay money to buy credits to use on the sites. This could upset the SEO balance of things and so the search engines continue to look at a way to counter this.
Title Pages And Descriptions
If you haven’t been making your title pages and descriptions a priority of SEO, you need to do it. This is going to have more weight in 2013 than it has up to this point.
The spinning of articles and/or keyword stuffing also need to be going out window if you take part in them. Such antics aren’t going to be getting high rankings.
What It Means
Google continues to be the top search engine out there, and that doesn’t seem like it will change for 2013. They have been updating Penguin and Panda throughout 2012 and that has a great deal to do with these 2013 SEO Projections To Implement Into Your Strategy.
You don’t want to get penalized for content that is weak or doesn’t offer overall value to consumers. For Google, it’s all about the end user’s experience. With a high ranking on Google and other search engines, like MSN, Bing, etc., your website will get more visits than ever before. Traffic is the lifeblood of your business, and rankings – propel traffic!